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Food Review: Me & Goji Customized Cereal

Food Review: Me & Goji Customized Cereal

I start every day with breakfast — it's the most important meal of the day — so cereal is a staple at my house. We mix types of cereals here to create personalized blends, so when I read about customized, artisanal cereal blends from Me & Goji, I was more than intrigued. The cereal makers were kind enough to indulge my curiosity and sent me a couple of their favorite creations, plus one of my own — FitSugar's Berry Trifecta featuring raspberries, blueberries, and mulberries.

You begin the process of customizing your blend by selecting a cereal base (about $5), from granola and museli to several types of whole grain flakes. Then you can choose from over 30 add-ins, like more grains, dried fruit, nuts, seeds, spices, even chocolate or cacao nibs.

To see what I thought of the cereal and some nutritional information


I really like the "flaxed and flaked" cereal base (corn flakes fortified with sesame, flax, and amaranth seeds) used in Wintry Wake Up and pictured above. This cereal flavor includes goji berries, dried cranberries, dried apples, golden raisins, pumpkin seeds, and cinnamon, and these add-ins are plentiful. I never took a bite of plain flakes, and the cereal is tasty from flake to fruit. Mixed with plain yogurt, a 3/4-cup serving kept me full until about 10:30, my morning snack time. One serving of this cereal is 184 calories, with 4.8 grams of protein and 4.7 grams of fiber. The sugar content is 9 grams, due to sugar used to sweeten the cranberries and apples, as well as the natural sugars in the raisins. But the cereal doesn't taste sweet.

Each ingredient you add to your customized mix increases the price of the cereal, and a tube of Wintry Wake Up is $13. This seems pricey, but the stylish tube the cereal arrives in holds 15 servings of cereal, which is almost twice that of a normal box of cereal.

If you've ever had a hankering to design your own cereal, you should head on over to the Me & Goji website and play around. I might not be able to afford this cereal all the time, but it is a healthy indulgence I believe in. Have you ever ordered cereal from Me & Goji? If yes, describe your custom cereal below.

Join The Conversation
LemonOut LemonOut 8 years
I have ordered from Me & Goji before. The cereal is good but incredibly expensive. When they say that it is twice the size of a cereal box, they must be talking about a very small cereal box, because the tube you get is not very big. Although it is good, it is several times more than cereal you buy at the store (even organic) - it is not worth the expense and I haven't ordered again.
Spectra Spectra 8 years
Great, another way to get overpriced cereal into your house. I have a hard enough time forking over money for food; I'm not paying $13 for cereal.
arcticpuppet arcticpuppet 8 years
this looks like so much fun! I should really try this sometime
marie-lee marie-lee 8 years
They don't have anything like that here..but I love the idea.
misskacie misskacie 8 years
Beautiful. I am a cereal fiend!
adamandgoji adamandgoji 8 years
thanks for the great post and all your comments! fitsugar is such a cool concept. feel free to e-mail me directly with any questions at a couple people have mentioned $$: please note that our cereal capsules hold A LOT of cereal so our average cost is less than $1 per bowl for all those yummy, healthy superfoods! beats the dollar menu (and you can't name your own Big Mac) ;O) [adam] & goji founder
sunshinepointe sunshinepointe 8 years
Mmm, I could spend hours on here playing with this site.
karina2244 karina2244 8 years
Looks so good & healthy -- will need to try it when I feel like splurging on a cereal!
miss-malone miss-malone 8 years
Sounds good!
Antimony Antimony 8 years
That sounds really yummy!! :) If i get some extra moolah I definitely want to try this out.
traciepwns traciepwns 8 years
I haven't ordered it, but I did get a free sample of it in the gift bag we got at Farm Sanctuary's Winter Wonderland for Farm Animals event last November. The one I got had organic flaxed and flaked, goji berries, hunza raisins, apple & sunflower seeds. It was quite tasty. I even got the change to meet the owner and his girlfriend. They were both very nice as well as extremely passionate about the product. It is a bit pricy, but next time I feel like indulging on some customized cereal, I'll definitely order from there. What's nice is that they also give 5% of their profits to charity.
aimeeb aimeeb 8 years
sounds neat but $$$
staticnoise staticnoise 8 years
there's a similar company in germany - mymuesli - who do the same, with only organic ingredients. moreover, the guys who own this company are really really nice and this whole thing actually started as a student's project. yesterday my order arrived here :) btw: in sweden, they even have these sb-counter thingies where you can mix your own cereals in many supermarkets! i loved that and hope my local supermarkets will adopt that idea soon
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