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I Wish I May, I Wish I Might: Guiding Stars

Hannaford Brothers, a grocery store in New England, has created a unique guide system called Guiding Stars that rates the food in their stores based on its nutrition.

Guiding Stars uses a formula that credits a food’s score for the presence of vitamins, minerals, fiber and/or whole grains and debits a food’s score for the presence of trans and/or saturated fats, cholesterol, added sugars and added sodium. The resulting score determines whether the item receives 1, 2, 3 or no Stars and all you have to do is check the shelf tag. The more positive attributes the product has, the more Guiding Stars it will receive. To put it all very basically, the more stars on a product, the more nutritional. I love the simplicity of the system.

I think it is a great concept as it is a lot less controversial than the traffic light labeling on packaging in the U.K. but still takes the majority of the guess work out of food shopping. This would be great if more mainstream grocers got into the star system.

Join The Conversation
kscincotta kscincotta 10 years
I love it. I totally need something like this when I buy food.
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