Bai [1], the five-calorie antioxidant beverage, Christopher Walken [2], and Justin Timberlake [3] just kicked off the nostalgia at Super Bowl LI.
The ad opens with a very serious Christopher Walken saying, "I don't want to make it tough, I just want to tell you that I've had enough," reciting the lyrics to the *NSYNC classic "Bye Bye Bye." The camera then pans out to reveal a suited-up and silent Justin Timberlake on the couch.
The drink brand's name really lent itself to the perfect '00s pop punchline, and we love that JT is still in on the *NSYNC jokes. #BaiBaiBai. Timeberlake's investment in the beverage company [4] now makes total sense to us.
