Hmm . . . I'm torn over this one. Fast food retailer KFC launched a new initiative to support breast cancer research. Called Buckets For The Cure (seriously), for each pink bucket of chicken sold, KFC will donate 50 cents to the Susan G. Komen for the Cure foundation. KFC is aiming for a final donation amount of $8 million, which, if reached, will be the largest single donation to date. And that's a lot of buckets!
While I'm quick to consider any donation to breast cancer research a good donation, this partnership confuses me. On a very basic level, fried chicken is not the healthiest menu choice and can lead to obesity. And many doctors agree that obesity puts a woman at higher risk for developing breast cancer, since many breast cancers are fueled by estrogen, a hormone produced by fat tissue.
However strange it seems, the effort is laudable. The Buckets For The Cure website features accounts of survivors and victims of the disease as well as information and other resources. And I assume you can fill your pink bucket with grilled chicken instead of fried for a healthier option. What do you think?