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Kellogg's Doesn't Want Any Legal Troubles

Kellogg's Doesn't Want Any Legal Troubles

After realizing the threat of lawsuit from the American parents and nutrition advocacy groups, Kellogg's has decided to change its ways by 2008.

Reports are saying that by the end of 2008, Kellogg's will not market foods in TV, radio, print or Web site ads to audiences that include at least 50 percent of people under age 12 unless a single serving of the product meets certain standards. Those standards are: No more than 200 calories; no more than 230 milligrams of sodium, except for Eggo frozen waffles; no trans fat and no more than 2 grams of saturated fat; no more than 12 grams of sugar, not counting sugar from fruit, dairy and vegetables.

Fight against childhood obesity: 1, Kellogg's: 0.


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prettycitylights prettycitylights 10 years
I think the no more than 200 calories thing is a little ridiculous. Who said something can't be healthy or good for you if it's over 200 calories? But I get there point... Also, yes, among the ever growing rate of obesity, the number of people with some sort of eating disorder is going up as well. But as for the whole Kellog's issue... obviously, that company is not to blame for either problem.
krisua krisua 10 years
FINALLY peaople are realizing that Kellog's ARE NOT HEALTHY!!!
ccy ccy 10 years
Absolutly. People need to take responsibility. I have to say I grew up on Kelloggs cereals. Primarily Rice Krispies. I very very rarely got the sugar coated, marshmallow filled cereals with the really good prizes. My parents put their food down, just said no and I had to accept it. It was the same with fast food and junk food. I have to commend my parents for making those healthy choices for me growing up so I would know to make the same smart choices for myself now that I'm older. Kudos Mom and Dad!
cravinsugar cravinsugar 10 years
I agree JLew. It is ridiculous to me that people aren't blaming themselves for their or their kids obesity. I am obese and i know it is because of choices i have made. bad ones obvi but wasn't starbucks's fault for selling me the drinks, or pepsi's fault for selling me mt.dew, or Papa Johns's fault. it is mine. people need to take responsibility.
JLew1982 JLew1982 10 years
I ate all of those products as a child in moderation and didn't end up fat. Parents should be the ones teaching kids to make healthy choices. You can't expect Kellogg's to stop someone from becoming obese.
Seraphim Seraphim 10 years
good point cravinsugar ;) and speaking of all this food business i want some CHOCOLATE PIE!!!!!
cravinsugar cravinsugar 10 years
I mean, back in the day, when childhood obesity was low, so was awareness of stuff like how much is in a serving of kelloggs products. The Rise in obesity seems to be due to other reasons,e sp since when my parents were kids there wasn't this problem...
cravinsugar cravinsugar 10 years
Does anyone else feel like we are going to soon be raising a generation of youth with eating disorders? I am willing to bet that along with the rise of childhood obesity, there is also a rise in childhood eatting disorders. Howcome there are no statistics on that?
PrissyLilBadAss PrissyLilBadAss 10 years
Good for Kellogg's! Way to take a step in the right direction!
jsperr jsperr 10 years
That's a nice thing for Kellogg's to do. But as a parent I understand that it is MY responsibility to make sure my daughter eats healthy foods. I'm the one with the money after all.
jianna jianna 10 years
I don't really think Kellog's lost that round, either. Good for them for at least doing SOMETHING. But the responsibility of preventing childhood obesitiy should be with the parents, not with cereal companies.
cravinsugar cravinsugar 10 years
Wouldn't the score be tied at 1-1 since Kelloggs is taking steps to help combat childhood obesity? (Although I am still at a loss of understanding for how childhood obesity is anyone's faults but the parents)
jhuck jhuck 10 years
Good for Kellogg's for making a change to fight a growing problem, but what will this lead to? Are all ads that show things that aren't necessarily great for our health going to be pulled? Just because they show it on tv doesn't mean kids have to eat it. Kellogg's products have been around for a long time, and getting kids to be more active should start at home and at school. Let's not just jump straight to the big companies for the blame. I mean, somebody has the choice on wether or not to get this kind of food when grocery shopping for their kids...
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