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Kroger Selling Cholesterol Reducing Milk

Functional foods have no boundaries these days as household names such as Kroger are jumping on the bandwagon.

Starting today, Kroger will be selling a new, cholesterol reducing, fat-free milk. The new milk contains CoroWise plant sterols, an all-natural ingredient sourced from plants and found naturally in foods such as vegetables, seeds and nuts. According to a recent press release the milk will be priced competitively with normal milk. How does it work? Well, plant sterols look a lot like cholesterol from our bodies perspective. So when we digest a meal, the plant sterols compete with cholesterol, which means we ultimately absorb less of it.

Changes can be detected in as soon as two to three weeks after incorporation into one’s daily diet -- Clinical studies have demonstrated that plant sterols can reduce cholesterol levels up to 15 percent. This new milk, in combination with cholesterol reducing yogurt, should give consumers a few options in functional dairy products. Yippee!


Join The Conversation
mwmsjuly19 mwmsjuly19 10 years
If it tastes good, I'd buy it (If we had Kroger in Asheville). I hate drinking milk, but I do put it in my cereal.
pixelhaze pixelhaze 10 years
One more reason why I love this site. How else would I know about this? Plus now I have one more excuse to buy a cappuccino machine ;)
sunshyne sunshyne 10 years
I wish I had some facts to back this up, but I remember reading about the cholesterol-cutting OJ - I heard that you would have to drink a ridiculous amount to receive the cholesterol reducing health benefits.
Schaianne Schaianne 10 years
kurniakasih kurniakasih 10 years
I have a pretty stupid question. Since this is a cholesterol reducing milk, does that mean that those with low cholesterol level can't drink it? Or not allowed to? Just curious. This is good news for some people I know!
ditorres ditorres 10 years
i am in love with functional foods
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