Skip Nav
High-Protein Overnight Oats Recipe
Healthy Recipes
High-Protein Vanilla Almond Raspberry Overnight Oats Offers Almost 17 Grams
Healthy Eating Tips
21 Delicious Keto Snacks That'll Convince You to Try the Diet Out
Healthy Recipes
12 Breakfast Smoothie Bowl Recipes That Are Almost Too Pretty to Eat

M&M's To Stop Targeting Kids Under 12

M&M's To Stop Targeting Kids Under 12

It is being reported that confectionery giant Masterfoods, which makes Milky Way and Snickers candy bars as well as M&M candies, will stop marketing its core products to children under the age of 12 by the end of the year. The new policy will cover all aspects of their advertising efforts.

This comes after the European union authority DG Sanco, (similar to the FDA here in the U.S.), sent an inquiry to Masterfoods several months ago about the company's marketing and advertising of its products targeting children. In response, Masterfoods sent a letter to DG Sanco on Friday saying that they will not be advertising these products to children under 12 years of age. This includes their products such as Snickers, M&M's, Twix, Skittles, Starburst and Milky Way.

I like this a lot Masterfoods! Now maybe, just maybe, our kids will stop begging for candy they never knew they loved. What's more? Masterfoods seems to be setting a trend that targeting kids for junk food sales is not helping combat childhood obesity. Many say it could be as bad as targeting cigarette ads at kids.

From Our Partners
Sweet Spanish Lottery Christmas Ad
Sony Commercial With Exploding Glitter Balloons
GE Millie Dresselhaus Scientist Commercial 2017
Audi Super Bowl Father and Daughter Racing Commercial 2017
Sofia Vergara's '90s Pepsi Commercial
Why Diversity Is Important in the Advertising Industry
New Snarky Snickers Captions Capture Every Feeling
What Do Spotify's Purple Ads Mean?
Nike Equality Commercial
Hazelnut Snickers Candy Bar
Mario Testino's Photos For Dove Real Beauty Pledge Campaign
Why Aren't There Pregnant Women in Mainstream Ads?
From Our Partners
Latest Fitness
All the Latest From Ryan Reynolds