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M&M's To Stop Targeting Kids Under 12

M&M's To Stop Targeting Kids Under 12

It is being reported that confectionery giant Masterfoods, which makes Milky Way and Snickers candy bars as well as M&M candies, will stop marketing its core products to children under the age of 12 by the end of the year. The new policy will cover all aspects of their advertising efforts.

This comes after the European union authority DG Sanco, (similar to the FDA here in the U.S.), sent an inquiry to Masterfoods several months ago about the company's marketing and advertising of its products targeting children. In response, Masterfoods sent a letter to DG Sanco on Friday saying that they will not be advertising these products to children under 12 years of age. This includes their products such as Snickers, M&M's, Twix, Skittles, Starburst and Milky Way.

I like this a lot Masterfoods! Now maybe, just maybe, our kids will stop begging for candy they never knew they loved. What's more? Masterfoods seems to be setting a trend that targeting kids for junk food sales is not helping combat childhood obesity. Many say it could be as bad as targeting cigarette ads at kids.

Join The Conversation
flutterpie flutterpie 10 years
i seriously doubt that their profits will suffer because of this, i mean its not like they are a new company, the kids know their product already. its a step in the right direction, but how about creating healthy alternatives for the kids at school, how about putting themselves out there and being the first candy company to say "hey we are not going to sell our product to elementary and junior high schools" ehh guess not, that may affect the bottom line too much flutter-the one, the only, accept no substitutions
mandiesoh mandiesoh 10 years
hmm, i'd have to disagree! by making this stand, they're gonna be seen as being really "socially responsible/caring for the community" etc etc. ppl are gonna applaud them for making this stand and they'll definitely come off better. after making tons of money, and coming up w so many ad campaigns etc, i dont believe this is a mistake. this is obviously a tactic on their part to raise ppl's opinions of them. also, they dont have to target children specifically to still get the consumers to buy their stuff. they're a household name now, i say it can only get better for them, not worse. **OK, these are just my thoughts! :P
Butrfly4404 Butrfly4404 10 years
Socially responsible? Maybe. An obvious mistake on their part? Yes. I think we will soon be saying good-bye to a lot of their brands, because this is going to kill their bottom line. I actually don't see the difference between advertising candy to kids or advertising cereal or toys. My kids might ask for it (which they rarely do anyway) but I'm the one who decides whether or not we are getting it. Without the socially responisble companies, it forces parents to raise personally responsible children. I mean, that's a nice thing for them to do and all, but it is not going to make them any more money.
mandiesoh mandiesoh 10 years
thats great. very socially responsible. :D
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