In a sea of words, a title like "Make Your Boobs Jealous!" really jumps out at you — something I can attest to after coming across these new ads for Reebok EasyTone.
If these shoes do what Reebok claims, the shoes themselves seem pretty neat — balance pods create natural instability in your step, which forces muscles to adapt and encourages toning in the butt, legs, and thighs. So far, so good, but as my buddy Très points out, the ads focus mostly on two talking breasts!
To see these controversial commercials and judge for yourself,
In the commercials, the camera constantly focuses in on the butt of the actresses, and two out of three times you don't even see a face. And in the commercial where a face is shown, the actress playfully teases with the cameraman that he must like what he sees since he's zooming in so much. Some of the tag lines seem questionable too: "88% of men will be speechless, 76% of women jealous, and 0% will know the reason is on your feet." I don't know about you, but my reason for staying fit is not to make the women around me feel inadequate.
I shared the commercials with a friend and she thought I was being a bit too serious. She got a good laugh out of them and thought they were playful and funny. She especially loved the one where a woman's breasts are given life as they complain about not getting any more stares. Why? Because the butt has taken all the attention away, thanks to EasyTone sneakers! Cue tag line: "Make your boobs jealous!"
When I asked why she wasn't the least bit offended, she left me with the reasoning that "sex sells" and "women want to feel beautiful." I'm going to ask myself if I am being way too serious, but in the meantime, I'd like to know what you think of these ads. Check them out below and share your thoughts with me in the comments section.