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New York Department of Health New Ad Campaign: Don't Drink Yourself Fat

New York Warns: Don't Drink Yourself Fat

New York City is taking a bold stand against empty calories with its Don't Drink Yourself Fat ad campaign. Recognizing that liquid calories can be a diet saboteur, the Department of Health and Mental Hygiene is advising residents to avoid soda and other sugary beverages.

The campaign implicitly acknowledges that diet soda isn't necessarily healthier — just lower in calories — by recommending water, seltzer, or lowfat milk. The ads are pretty unappetizing, but I appreciate the message. Click on the gallery below and tell me what you think.



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PinkCrayon PinkCrayon 7 years
My Professor was just talking about this ad yesterday! The fat does look pretty gross, just like she said it was. I wonder if the ads will really work though?
Spectra Spectra 7 years
I'm with Zulkey...taxing diet soda is stupid because yeah, it's not great for you but it sure as hell isn't going to MAKE you fat like regular soda does. It's way the heck cheaper to make diet soda anyway...they don't have to put any HFCS in it, so the cost of production is a lot lower.
Zulkey Zulkey 7 years
Diet pop isn't good for you but you can't tell me that it's going to make you fat like regular does. Anyway I refuse to give it up. you take that away from me and what do I have left?
Vanonymous Vanonymous 7 years
Autumns - Yes, sparkling water and soda water are pretty much the same thing. The difference is similar between that of spring water (poland springs) and filtered water (dasani). They taste the same but sparkling water comes from a spring so it is more expensive.
Autumns_Elegy Autumns_Elegy 7 years
Aren't soda water and sparkling water the same thing? Just plain old tap water but carbonated? I see the need for these ads and I wish they had them here, Australia has it's own obesity problem, mostly because of fast food, sugary drinks and pure laziness. (I mean why cook a healthy dinner when you order a pizza?)
le-romantique le-romantique 7 years
I used to be a soda ADDICT... i drink it maybe once or twice a month now.... I always drink tea or mineral/sparkling water now. Seriously, 4-6 cans of mountain dew (or diet mountain dew) a day was where i was at this time last year, but i'd blame the boyfriend breakup... i'm going through that again (same guy, surprisingly) but now i exchanged Mountain Dew with Perrier. lol
sundaygreen sundaygreen 7 years
i'd drink water / sparkling water, but not soda water or... low fat milk. i mean, low fat milk, are you serious? anyway it's a good idea, i never drink sodas / fruit juices / flavoured waters or any of that shit.
Papaver Papaver 7 years
Very good message. It reminds me of those anti crisps ads British Heart Foundation released few years ago. Ugly but true:
Modus-Vivendi Modus-Vivendi 7 years
It's a nice message but did anyone need the city to tell them that? Isn't the city laying off or furloughing workers? I think I'd rather they pay their employees before running ads like this.
natsbmw natsbmw 7 years
I'm so glad to see NYC taking the lead with this. I teach Sugar Blues workshops throughout the city and I can tell you that most people don't realize how much sugar and calories are in beverages. Natalie (
Francoisehardly Francoisehardly 7 years
What annoyed me was that the governor mentioned taxing soda....but only regular, not diet as if that's really any healthier.
KMS1210 KMS1210 7 years
Finally! I just don't understand how people think that because it says "Diet" that it's better for, it's not!
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