Nike is in the business of dressing athletes, and at the 2012 Olympics, the sportswear giant is helping give athletes a competitive edge with its high-performance gear. This week, Nike unveiled its latest innovations in running gear, explaining that it's "going green while going for gold." Using fabrics created out of recycled water bottles and working towards zero-waste construction techniques for sneakers, Nike's aim is to design more eco-friendly products for the Summer games.
In the trickle-down theory of sportswear technology, elements of these designs will be making their way to the masses soon. Get a preview of what the runners will be wearing in London, including a dimpled speed suit and a marathon shoe so light it feels like a sock.