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PETA Save the Whales Ad: On Target or Over the Line?

The animal rights group PETA has never been known for employing subtle tactics, but they are known for showing some skin.

Their recently unveiled ad, a billboard in Jacksonville, FL, shows some flesh — that of an obese woman in a bikini and they compare her to a whale. Needless to say, people are outraged by fat shaming tactics being used to promote vegetarianism. PETA stands by their ad and here are excepts from their press release:

A new PETA billboard . . . reminds people who are struggling to lose weight — and who want to have enough energy to chase a beach ball -- that going vegetarian can be an effective way to shed those extra pounds that keep them from looking good in a bikini. The ad shows a woman whose "blubber" is spilling over the sides of her swimsuit bottom . . .

Trying to hide your thunder thighs and balloon belly is no day at the beach.

What do you think of their tactics?


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