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Max15500043 Max15500043 3 years
Best ad campaign ever. In a sea of training plans designed to look painless, running articles telling me that I'm overtraining because I broke a sweat, and 15 new tips for how to train for a 5k without getting off the couch, this here is a breath of fresh air. Now if only their shoes weren't crap..
b1az3r b1az3r 4 years
Hehe, This is one of the smartest ad campains I have seen in a long time.... look how many comments it has had and how engaged everyone is... will it stop you buying PZ? I doubt it, I would guess 2 in 100 might decide not to buy now but a much greater magority are aware of the brand now and will recall some memory of the brand when shopping. Great ad campain, well done PZ
mithu-lahiri mithu-lahiri 7 years
I love the Pearl Izumi ad campaign. I also find it ridiculous for so many people to be taking offence to it. The brutal truth about running is, if you don't push yourself to run harder, you're not going to get faster and you're not going to do well when your competitor outruns you in a race. If you're OK with that, fine. But, if you want to run more efficiently and beat others when it counts, then you can't whine about the hard work. That's all these ads were saying. They're not insulting the jogger who is perfectly fine with not pushing themselves. They're trying to motivate people who say they want to be better runners yet bitch about the hard work it takes to become one. I, for one, love these ads because they inspire me to put in my best effort for that day. I feel like trash when I've made a stupid excuse to walk 200 m or 1/2 mile during a 7 mile run. Unless there's a really good reason, giving it less than 100% is not acceptable to me. Running is hard and it hurts if you want to run well. There should be no shame in sacrificing comfort for pain, and those of us who find inspiration in these ads shouldn't feel ashamed of admitting it in the midst of all these people who are whining about how rude these ads are. Reebok came up with a slogan, "Run at the speed of chat" and "Run Easy." Do you see hoards of competitive runners expressing their anger toward this? No. You don't. Is it going to prevent me from buying Reebok gear just because I think they're downplaying how hard running can be? No. I'll still run fast wearing all the Reebok gear I want and they can't do a thing about it. I'll Run Like an Animal wearing Reebok or any other brand, instead of whining about their ad campaign.
TylerJames TylerJames 9 years
I love this ad. If anything it is almost inspiring. And for those of you that are complaining about how you are a "jogger" because you are slow, well that makes you a jogger. It states specifically in the ad what a jog is! And it says it has nothing to do with speed, meaning that a run can be very very slow for some people, and 4 min/mi for other select individuals. So before you bash what is the most fantastic ad campaign I have seen recently, understand what it is really saying. If you ask me, a lot of it is completely true and helarious. By their definition, raieven, you would be a "runner" because you are giving 110% to do what you are capable of, it is the people who casually meander without the purpose that are joggers. And yes, it is appropriate to call them that. Running is a sport. You don't shoot a basketball without a purpose. You try to score. And yes it is a response to the Run Easy campaign. CH2:Run Easy is an oxymoron.
fastgbtc fastgbtc 9 years
I don't think there's anything wrong with the PI ads at all. If anything, it's a good response to the Reebok ads that have been circulating telling runners to "jog at the speed of talk". I found these to be exactly opposite to what I believe. I don't jog unless it's the day after a race or i'm warming up or cooling down at practice. I mean, if you don't like the PI ads, just look on the bright side: there will always be people who come up with advertising to encourage easy running. Hard-core, mud-splashed, ugly-grimaced running hasn't been given a whole lot of ad space and I think it was about time! After all, the people who started the running "boom" WERE the hard-core runners.
GrapeBubbleGum GrapeBubbleGum 9 years
This upsets me. I've always been really self conscious about my exercise level. While I don't mind people making a distinction between running and jogging, these ads make me feel like runners look down on joggers. It makes me feel really bad about myself to think that people look down on me because I don't run fast enough. or jog, whatever.
wackdoodle wackdoodle 9 years
Hilarious! Jogging for me is just too relaxed and slow a pace. I am aggressive, running suits me, like if we actually had steep chase courses available to the public I'd be all over that. Runners aren't civilized at races, geez anyone watch marathons starts either in person or on tv. Looks like if you're in the front of the pack and I do mean "PACK" like pack of animals you need a flack jacket and a weapon to fend off the other runners for position. Running is animalistic, which is why I think I have this desire to do it. Jogging is to me destructive and a way to burn off nervous energy but not a method I'd prefer. All that bouncing and lack of forward propulsion because of the smaller stride and lower kick - destroying knees and backs faster than the pace you're going. But it's a free society with a free market economy-if you don't like this companies ads - don't buy their product. However it just put them on my radar. If their shoes work for me I may switch to them. Nike's running shoes ads are basically saying the same thing only they are less blatant about it and more subversive. Nike is very good at showing you an image of one thing but saying something completely the antithesis. Remember the guy running with through an apocalyptic LA with the animals. He was RUNNING not jogging. All the joggers had perished, their shoes were by the road side. They've done others. Runners in packs jostling each other violently while a lone joggers get lapped and turns to dust. Message if your not running you're standing still. And that's Nike. Friendly, friendly Nike.
SublimeChica SublimeChica 9 years
I give it a solid "meh". I know a group of long distance runners who would share these sentiments. I most definitely run and jog but I never accompany them on their "long runs" (random 30+ mi jaunts on days off), so I guess to them I'd be considered a jogger. No matter. I think what matters most is being comfortable in which activity you choose to stay in shape.
neSnow neSnow 9 years
On the surface, to me, there's a clear distinction between a "runner" and "someone who runs". Of course we're getting caught up in semantics but it seems to me that being a runner is more a lifestyle than it is a recreation, or a way to stay in shape. if you ride your bike around the block twice a week, are you a cyclist? probably not. i think this is a sensitive issue because people really do work hard at staying fit, and they don't want to be dismissed.
megnmac megnmac 9 years
ha, I think they have the tone they're going for... I know that I jog and there is a sharp divide between me and crazy competitive runners... that being said, I don't actually want to be a runner, I think it is too hard on your body, and this ad feeds on the superiority complex of runners who think everyone is just jealous and wishes they could run...
snowbunny11 snowbunny11 9 years
neSnow- interesting that you say that you don't find the ads offensive because you've never been a runner. When I was a runner, I never realized anyone just jogged, and you are right, I would never have labeled them (as anything but slow ;)). Now I am not a runner, and I think maybe this ad is most irritating to those of us who cannot or do not run gets at our masochistic egos! When you are a runner, you don't feel special, or different. When you stop running, you realize how much more intense what you were doing is, and it's like this huge divide you'll never cross. That being said...JOGGING IS SLOW RUNNING...sheeesh stupid ad!!
snowbunny11 snowbunny11 9 years
This ad is so stupid. Jogging is slow running. When people aren't good at running yet, or if they want to avoid injuries associated with running (I get stress fractures EVERY time I seriously start training to run an event) they will jog. So, this ad is purposely picking on people who are not yet good at running, in hopes of selling running shoes. Do they not understand that joggers buy running shoes? The only thing I have against jogging is when people do it really slowly, and aren't progressing up to a higher speed as part of a long-term training program. If they go slow enough, they might as well walk at an incline to avoid injuries.
pumpkinsugar70 pumpkinsugar70 9 years
It appears to be an ad campaign created by 7th grade gym teachers who like only the kids who well surpass all of the targets on the President's Physical Fitness test. I was a chubby kid, but did the best I could. I am now a very fit late 30's adult who by their standards will probably never be a runner...but I will be jogging a half-marathon in May. Kudos to everyone that takes their fitness seriously, fast or slow. And I only find Asics comfortable anyway.
duffy duffy 9 years
I once got chewed out by a guy who chastised me for saying "exercise" instead of "train" when talking about his schedule. But I think the ads are just the sort of thing you'd expect a half-assed runner to say, you know? Someone who's really focused on running (or jogging) is going to be above labels and is just going to be focused on doing the action. You don't need a stupid slogan that's offensive to 90% of the population to help define you.
neSnow neSnow 9 years
I am not a runner, nor do I tend to jog. But i think it's interesting how no one has mentioned their obvious implication of the innate animalistic nature of running. My take? Joggers jog becasue it makes them feel good and healthy. Runners run because they are a little masochistic. They enjoy getting to the end of a run and putting their hands on their knees (so the heart doesn't have to work as hard to get blood to the head - fyi) and grimacing in pain. I don't find the ads offending because I don't, nor never have, considered myself a runner. And it doens't matter what other people call what I'm doing...I never asked. However, one thing I do agree with is that I do think that it's the dogs finding all the deadbodies!
iieee_grrl iieee_grrl 9 years
I love the ads, but I also heard them explained by a Pearl Izumi rep - there are two modes of movement - walking and running. Look up the term "jog" - Webster says it means to " to move up and down or about with a short heavy motion" Well, I don't know about any of you - but that's not me. And since I'm not running, I must be jogging. Most runners - in the sense of marathoners, hate to be called joggers. I don't jog. I run! :)
almostloli almostloli 9 years
some joggers are future runners.. and some runners got their excitement in running in the first place even from their daily walks/jogs.. this ad concept is just one of the marketing tricks to create sensations..
Entertainment Entertainment 9 years
I wonder if it's some kind of response to that Reebok "Run Easy" campaign?
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