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Say GoodBye to the "Milk Your Diet" Ads

Say GoodBye to the "Milk Your Diet" Ads

Have you seen these ads?

Well you won't be seeing them for much longer. The promotional arm of the dairy industry has been asked by the Federal Trade Commission (FTC) to curtail the ad campaign since research doesn't support the claim. It is not much of a surprise that the initial research backing this claim was partially funded by the dairy industry. The ads suggest that three servings of low fat or skim milk dairy products a day can help people become slim. The “Body by Milk” ad campaign that was aimed at teenagers and featured Carrie Underwood will be curtailed as well.

The FTC will still allow the dairy council to continue asserting that adults and children should not avoid milk and milk products because of concerns that they may lead to weight gain. So the research found three servings of dairy doesn't make you gain weight, which is a far cry from the claim that it helps you lose weight.

I for one love milk and dairy products, but I do not like false exaggerated claims to sell me something.

Join The Conversation
Fitness Fitness 10 years
too right annestew82. thanks for the catch on the FTC.
honeysugar28 honeysugar28 10 years
I never really believed that dairy could burn more fat. I wonder if they're going to pull the Yoplait commercials since they claim the same thing.
carito8 carito8 10 years
I think maybe they were saying it from the point of view that it will be good for you to drink milk instead of soda, or have a yogurt instead of a bag of chips. I never interpreted those commercial as if milk miraculously makes you lose weight.
jsperr jsperr 10 years
I loooooooove milk. Obviously washing down a Krispy Kreme with a glass of milk is NOT going to help you lose weight, but it does help you feel full for a long time. Just like any food high in protein. I'm a protein junkie, so I will continue my milk drinking ways.
SU3 SU3 10 years
I totally agree gumdrops. Isn't that always the case? Everytime I see advertisements for a product - *any* product - that helps you lose weight... they usually have with diet and exercise on the bottom. LOL Maybe because that's all you really need!
gumdrops334 gumdrops334 10 years
I was pretty suspicious of that campaign. I drink milk everyday (probably 2-3 glasses) but I haven't lost weight on that alone. I hate when they always say "with diet and exercise you can lose weight" well I think diet and exercise is probably all you need.
JennaV JennaV 10 years
Ooooo....scandalous! It seemed like it was true.
annestew82 annestew82 10 years
just one thing - isn't FTC the federal trade commission? :)
vegan-musician vegan-musician 10 years
yay! this has been controversial from the beginning, and it's finally gone!
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