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Should Shrek be Dropped as Anti-Obesity Spokesperson?

It is being reported that a children’s advocacy group wants the Department of Health and Human Services to oust Shrek, everyone's favorite ogre, from his role as spokesman spokesogre for an anti-obesity drive.

In the ad campaign, Shrek and his fellow characters urge children to exercise at least an hour a day. The spokesperson says Shrek is perfect for the role as he shows that you don't have to be perfectly fit to be healthy and active. The problem lies in that Shrek the Third, which opens May 18 (yipee!), has promotional deals with dozens of food products, including Mars Inc.’s Snickers and M&M’s candy; PepsiCo Inc.’s Sierra Mist drink; and Kellogg Co.’s Fruit Loops, Frosted Flakes, Pop-Tarts, Cheez-Its and Keebler cookies. All these unhealthy choices kind of go against the idea of being healthy, right? To see a commercial, go here.

What do you guys think?


Join The Conversation
SU3 SU3 10 years
Hm.. that really is a toss up. I don't know... I mean, I think the bottom line is that he is promoting healthy eating and living and kids respond to him. Therefore, that's a good thing. And I agree with some of the above comments - parents are the ones who really make the decision on what to buy.
jennifer76 jennifer76 10 years
I kind of hear their point. Kids are watching tv and they see a commercial with Shrek telling them to be healthy - what's the point if the very next commercial is Shrek telling them to eat at Pizza Hut. At the very least it's nullifying the positive message, at the very worst it's teaching kids to equate Pizza Hut with healthy living. Of course it's up to parents to teach their children healthy habits, but if you're going to go the trouble of having an anti-obesity campaign complete with PSAs, you may as well do something effective. :?
GeikoSera GeikoSera 10 years
I don't think he should be dropped. So what if his image is on candy? It's the parent's job to treat their children in moderation and teach heathly habits like that, not Shrek's! It's easier to encourage than the discourage.
cravinsugar cravinsugar 10 years
Just because there is junkfood in the movie, branded, does not mean that it is being marketed to kids, esp not in Shrek...I am an adult and will be going to see it with my has adult humor in it and is hilarious. In the first two movies there are lots of jokes the kiddies wouldn't have gotten. They are placing their product in the movie for everyone to see and want, not just kids. If this were the Lion King, that would be different. _________________________________________________________ Why don't you wear the face you have when I am not around?
chatoyante chatoyante 10 years
how about dropping the promotional deals instead? it's too late in this case, but I think that marketing to kids is despicable in general. Kids are supposed to be kids, not little sales machines to get parents to buy junk. It's very sad when you think about it.
mendo mendo 10 years
Kids can eat all the junk food those companies provide if they actually played and exercised. Kids are just too lazy these days but I think the Shrek commercial is cute and very appealing to little kids.
cgmaetc cgmaetc 10 years
So does that mean they are dropping the pre-show ads for the concession stand too? -the ceeg
purrtykitty purrtykitty 10 years
Any character that children latch onto will probably be able to better influence children's habits than some other random character. If Shrek is advocating an active lifestyle, then at least the snacks he's peddling will be a wash out. Besides, shouldn't the parents tell their kids "NO!" when they ask for those fatty, sugary snacks?
smarler smarler 10 years
Let's disregard for a second that Shrek is also an advertising cohort for junk food. He's an ogre, and he's promoting an active lifestyle--that's a good thing, no matter how you slice it. The obesity rate in children has doubled in the past thirty years, and I think that ANY message to be active is a good one. I know that kids can be pretty demanding when it comes to junk food, but at the root of it, the parent makes the decision about what to buy.
cravinsugar cravinsugar 10 years
Ok, so I am going to play devils advocate here, knowing full well that children pick things oup out of shows and movies like a sponge, so here it goes: If we start criticizing movies for the placement of unhealthy foods, esp the ones youngsters watch, as we do smoking in movies, etc. Won't the movie production companies start to suffer as maybe more healthful food companies may not have the money or the want to have their product show up in a movie? _________________________________________________________ Why don't you wear the face you have when I am not around?
wiggle wiggle 10 years
It is a little do as I say not as I do. I think Shrek would be great as the spokesperson if all those sugary foods weren't pimped in his movie. I have littlle kids and they are sponges. This pick up on everything. So the problem isn't the lovable ogre, it is all the product placements in movies for kids.
crispet1 crispet1 10 years
I think this is a good campaign as is. Shrek should not be dropped. CravinSugar said it well; kids will be reminded to exercise and to not over-eat by seeing a bid old green ogre, and not wanting to become one. As far as the movie having promotional ties with many sugary and fat-containing products, its just a fact of life. Lets be thankful something positive is being done with this anti-obesity campaign, thats what counts in the end.
katiejam katiejam 10 years
It seems silly, but they shouldn't promote unhealthy foods if they are promoting healthy lifestyles. Kids beg their parents to buy the box of cereal with their favorite character on the front. It's definitly a conflicting message...but ultimatly its up to parents to get their desired message across to their kids - not a cartoon character. Still, I don't know how many times I've been with a kid and they spot the Sponge Bob product across the store. Characters on packaging is effective marketing. Its a toss up.
cravinsugar cravinsugar 10 years
actually, you can advertise ciggies and campaign for the american heart fact, isn't it a law that companies like Phillip Morris have to provide commercials and advertisements warningo n the dangers of smoking and how to quit and resources to help you quit? _________________________________________________________ Why don't you wear the face you have when I am not around?
bluejeanie bluejeanie 10 years
it's totally a conflict of interest. i wouldn't be suprized it they dropped him. i couldn't advertise for cigarettes and the american lung association at the same time could i?
krEnElk krEnElk 10 years
i agree with cravin 100%
cravinsugar cravinsugar 10 years
I dont' think Shrek sould be dropped. First off, isn't it ridiculous that an ogre is telling people to exercise anyway? It isn't even real! It is a cartoon character, and it's creators are in business to make money, which means they make deals with food companies, etc. I think Shrek wants you to exercise regardless of what you eat. And most kids don't go to the store and buy their own food. Not until they are teenagers. If mom and dad are swayed by the food ties with Shrek I think the child has a bigger problem than what foods Shrek is sponsored by. Seriously this is as reiduclous and makes me almost as mad as the Santa Claus being too fat story. If anything, Shrek makes kids see what they don't want to be...a big smelly, green ogre. _________________________________________________________ Why don't you wear the face you have when I am not around?
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