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Smallstep Gut Ad: Motivating or Scary?

I recently saw this billboard for Smallstep (the same folks that put the tiny shirts in laundromats across NYC) and I had to do a double take. I am not really even sure what the ad is implying, but I know it has something to do with losing your belly fat. Simply deflate your gut? We can only wish it were that easy. What do you guys think?

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behemoth_the_cat behemoth_the_cat 9 years
This would probably be a better ad for pills for when u have gas lol
wackdoodle wackdoodle 9 years
Neither motivating nor scary - just a curious ad that makes me wonder what the heck they're advertising. Which is exactly the point. Went to the website and it's small changes you can begin to make to step away from obesity and poor health choices. Ahh now it makes sense. The website address in the ad is too small and not in the memorable location to provoke people to write down the site or to visit the site - bad ad agency.
spacebear spacebear 9 years
so glad you showed the close up. this billboard is near my work and i had no idea what it was for or what that tube was. i even asked my co-workers one day. i don't think its very effective since its not very clear.
Spectra Spectra 9 years
It's just gross! It sort of makes me think of a giant fart or something. I wouldn't associate it with fat loss at's just bizarre looking. Besides, it's not that easy to just lose weight. It takes a lot of effort and work, not just popping a hole in your gut.
jkat jkat 9 years
I don't think it is either scary or motivated. Just weird. I would think it was an add for Gas-X (or if a woman's stomach Midol) b/c it makes me think of bloating, not fat loss.
wiggle wiggle 9 years
Just kinda gross looking.
kiddylnd kiddylnd 9 years
Just freakin' odd. I don't get this campaign at all. I mean I get the message and point, I just think they are going in a wrong direction with it all. Yes, they want to be clever, but if the folks who commented above didn't get it after seeing it several times it's obviously not doing it's job.
karisaamy karisaamy 9 years
Weird, It took me a minute to figure out what was going on there.
PooLovesBoo PooLovesBoo 9 years
It took me a while to realize what that was...
oliveye oliveye 9 years
Ha! I see this ad everyday and have been meaning to look up the website.
melizzle melizzle 9 years
ElissaM ElissaM 9 years
geohiker geohiker 9 years
I've seen this billboard, and was totally baffled by it. Too confusing, especially when I am driving.
sheanichole sheanichole 9 years
I saw this ad on a roadside billboard and couldn't make out what it was about, glad I saw this article so I know! I never made the correlation to a spare tire, I couldn't tell exactly what the thing was on his stomach...I had thought it was a tube (you know, driving and all, hard to pay close attention sometimes!) Now that I can see it while sitting still, it makes sense.
tlsgirl tlsgirl 9 years
Just weird to me.
Lovely_1 Lovely_1 9 years
A little on the creepy side...
Renees3 Renees3 9 years
Ugh. I'm one of those lucky people that gain all their weight in their middle. This just grosses me out. I work out a lot and my stomach will always be the last to go. Blah
aimeeb aimeeb 9 years
gumdrops334 gumdrops334 9 years
its not motivating nor is it scary. it's just weird. however, now I'm intrigued to check out the website.
foxie foxie 9 years
I get what they're going for, and I agree that people need to be confronted by their unhealthy choices. However, I really hate to be intruded upon... I don't like people moving my stuff around or even touching it at all, so I can imagine that for some people who get something thrown in with their laundry it's more traumatic than Small Step intends for it to be.
superfoxml superfoxml 9 years
You know, they're trying to say, "take the air outta your spare tire!". I guess the ads are just tough love, a new approach at reminding people to live healthier lifestyles. Shocking things stick in the memory, that's what they're going for.
gigill gigill 9 years
I just don't want to see that!
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