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SoGreen Frozen Yogurt: Heir to Pinkberry?

First, there was Pinkberry, then Red Mango, and now: SoGreen Yogurt. Apparently, if you're going to open a frozen-yogurt joint nowadays, it's imperative to have a color in the name. SoGreen is the latest follower of the real frozen yogurt trend. Rather than just being low fat or low cal like some softserve treats, this type of frozen yogurt contains active cultures that aid digestion and help boost your immune system.

Right now, SoGreen has just one store, and it happens to be on the same block as Sugar HQ. So I decided to taste test the yogurt and tell you all about it. For details on SoGreen and this yummy trend,


In addition to SoGreen, this week San Francisco is also getting its first Yogen Früz, which is a real-yogurt chain based in Canada. Like Pinkberry, which was officially classified as frozen yogurt earlier this year, these soft, creamy treats are very tangy and just a little bit sweet.

SoGreen offers just three flavors — original (plain), strawberry, and green tea — along with a variety of fresh fruit, grain, and nutty toppings. I got the original flavor, topped with fresh strawberries; according to the SoGreen website, the small size (five ounces) has just 125 calories. I love the tangy yogurt taste, and I can satisfy my sweet tooth without putting a bunch of unnatural junk in my body.

At least, I don't think I'm putting junk in my body, but I must admit, I'm not entirely sure. After all, pinkberry had to tweak its formula after making false claims about its naturalness. But SoGreen certainly doesn't taste suspect; in fact, it tastes delicious. So tell me: Have you jumped on the real-frozen yogurt trend?

Join The Conversation
i-am-awesomeness i-am-awesomeness 9 years
ilnac13-- there are about 5 or 6 Pinkberries in NYC! How do I know this... I looveeee Pinkberry! :) Check pinkberry dot com for locations. I drag all my friends there. I don't know about this RedMango and SoGreen though. I think I'll give RedMango a try, but Pinkberry will always hold a special place in my heart :)
joanna-shue joanna-shue 9 years
I hope I could find any of those stores in upstate NY. Too bad, I live in a small place that I might not have a chance to try it.
SoupeDuJour SoupeDuJour 9 years
yeah, red mango was first. Plus they really are a low fat frozen yogurt, as opposed to Pinkberry who says they are, but lab tests on their yogurt proves differently. Haven't heard of gogreen though. I wonder how long this trend will last.
NaughtyNTD NaughtyNTD 9 years
don't live in the LA area or the bay area? and want some frozen yogurt?? if you live in the sacramento area you should try Yog-Yog Frozen Yogurt. visit the website:
babysugar babysugar 9 years
I had it yesterday for the first time and I'm going back today. It's delish and totally cured my sweet tooth.
A-Journey-To-Wellth A-Journey-To-Wellth 9 years
kimdangirl, I agree!! Red Mango is SO SO SO good. There are a few of them opening up here in NYC and I know of 2 of their locations that are right across the street from Pinkberry. Talk about competition. Anyone try Flurt?? That's here in NYC and some friends of mine like that.
ilanac13 ilanac13 9 years
you guys really do have the best job...not only do you get to report on the best stuff that's going on in each category - but you get the cool 'food' places. i'm in NYC and we don't have anything like that - no local stuff - everything's super franchised. i'm going to have to live with my jamba juice (mind you there's not even one close to my office), or Pinkberry (which i've only seen 1 and it's even FARTHER from anywhere that i go each day)
SugarKim4203 SugarKim4203 9 years
I'm a big fan of the Red Mango. So yummy and it's such a better alternative to ice cream
gabiushka gabiushka 9 years
Yeah, a bunch of other countries already had frozen yog and in the us it is just starting...
gumdrops334 gumdrops334 9 years
the only one here in austin so far sucks. I went to Yogurtland a couple weeks ago in LA and it was AMAZING. Pinkberry was good too, but way too expensive, and I liked that you picked out everything yourself and it was priced by weight at YL. I wish we'd get more of those here in Texas
aimeeb aimeeb 9 years
Good lord... :oy:
gigill gigill 9 years
Haha, Yogen Fruz has been around for ages...I can't believe the yogurt trend has only just started in the US!?
juiceejuice juiceejuice 9 years
yogen fruz is so delicious. i love it. had it when i was in asia. yummy.
vixen2 vixen2 9 years
Yes yes yes! Fraiche yogurt in downtown Palo Alto is simply deliciouso~ organic, fat free yogurt with active cultures! yummm
mrsj mrsj 9 years
I know gelato is not exactly low-calorie, but the yogurt gelato at La Copa Loca in the Mission (Capp and 22nd--SF) is soo yummy. And I just get a small scoop, so I don't feel guilty. And because it is so satisfying, I don't feel like I need anything else.
chaotic chaotic 9 years
just to let you know, red mango was created in korea before pinkberry
jdeprima jdeprima 9 years
I went to Pinkberry once and was very disappointed. The flavor (I tried the green tea with chopped fresh kiwi fruit) was good, but the texture was terrible--all grainy and thin. My vote for very best froyo is at the Bloomingdale's cafe. They also have plain, plus a bunch of different toppings. I used to work across the street from the Soho store and would indulge in a cup topped with wheat germ whenever I needed a treat.
JivaFit-Julie JivaFit-Julie 9 years
What about Yogurtland? This place is great--you create your own sundae self serve. Choose the flavor and add in fresh fruit topping, chunks of cheesecake, cookie dough, cereal and all that good stuff. And supposedly it has active cultures.
Spectra Spectra 9 years
Ok, so we have like ZERO fro-yo places here in the midwest. Cold-Stone Creamery is about the closest we have. So what I do when I want frozen yogurt is to stick a yogurt in the freezer and when it gets hard, I put it in the blender and pulse it up. It's a tad less creamy than say Pinkberry, but you can't beat the price.
snowbunny11 snowbunny11 9 years
Frozen yogurt is like a cult. I second the drumsticks!
emalove emalove 9 years
Mmmm, I'd love to try it...I'm a big fan of frozen yogurt.
SillyGirl SillyGirl 9 years
Im down in silicon valley, and we have Fraiche which is REAL yogurt (no unnatural stuff) and they serve it fresh or frozen. I think it tastes even better than pinkberry, and I love pinkberry. They even have a dairy free soy version!!
MindayH MindayH 9 years
But Rose Cullen, some places on the East Coast have Tasti D-Lite and Dunkin' (I would go for the coffee) - so the west coasters have a few reasons to be jealous!
AMP AMP 9 years
There a new spot every other corner in LA. I don't think its that good and to be honest, Pinkberry kinda freaked em out when they wouldn't release their ingredient list originally. So I've stayed clear of this trend.
Rose-Cullen Rose-Cullen 9 years
You guys in LA are soooo lucky! I love frozen yogurt and that looks so tempting. I feel so deprived here on the East Coast. :(
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