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Speak Up: Would Cash Motivate You?

It is being reported that men living in the northwestern Italian town of Varallo will receive 50 euros ($70) for losing 4 kg (9 pounds) in a month, Mayor Gianluca Buonanno said. Women will get the same amount for shedding 3 kg (7 pounds). What's more? If they can keep the weight off for 5 months, they will get another 200 euros ($280).

I, of course, am loving this idea since positive reinforcement seems to go a lot further than punishment, which we are already seeing from some companies. I am curious what you guys think about it all. Would 70 bucks from your town's mayor convince you to lose seven pounds? Or should they be putting their money elsewhere? Speak up and share your opinion in the comments section below.


Join The Conversation
melda melda 9 years
yes of course i love money lol
pixelhaze pixelhaze 9 years
I like it better than fining people for gaining weight! And for those worried about already thin people - I'm sure the contest has a lot of rules and fine print. Come on, when else does the government just give away money? ;)
theboyslover theboyslover 9 years
No, I've had money giggled in my face up to $1,000. YOU have to be prepared to loose weight when YOU get ready.
Community-Manager Community-Manager 9 years
If I lived in Italy, it would be really hard to lose weight as I love Italian food and well, gelato is just too good to pass up. However, everyone does walk a lot there, so that might make it easy to shed those pounds.
vyju vyju 9 years
Im just wondering, but is the majority of the people living in Varallo overweight? Why would the mayor come up with a program like this? I hope that underweight people are not allowed to join, or maybe there should be another program that pays underweight people if they gain weight! :) To answer the question, I would definitely sign up. I'd look better, I'll be healthier, and I'll be richer! :D
Chaoticfury Chaoticfury 9 years
LOL, I'm sorry to say but yes. True I like losing weight for the health benefits, but if I went to my doctor and he gave me a good report and a check, I'd be thrilled!
ldager ldager 9 years
Yup, i think I would do coworker and her family aare actually doing it...ha ha
ktacce ktacce 9 years
that's a lot of pressure though.... i don't know. maybe. let's try it and find out.
beleza beleza 9 years
losing weight is hard - a little pocket money could sure ease a bit of the pain. lol
JustMe21 JustMe21 9 years
I definatly think it would motivate me!
beingtazim beingtazim 9 years
that really isn't all that much money. what if someone is really thin and still lose the weight? is it good that they're starving themselves for 70 dollars?
Amanda-La Amanda-La 9 years
Sugarblonde Sugarblonde 9 years
Heck yeah! That is crazy the mayor is doing that, but yes that is a good motivator. Though, who knows how that will work out & if you will have people losing weight too drastic, etc. But good thought.
cravinsugar cravinsugar 9 years
yes! for money i would do it! Since this does not include belittling me, making me feel badly for myself, or making me feel lesser than everyone else. I wish DC would do it!
SexyAndy SexyAndy 9 years
I would really be motivated!!!!
tabloidprincess tabloidprincess 9 years
Yes I'd do it. I need to move to Italy.
smarler smarler 9 years
Heck yeah, this would motivate me!
Tamma1387 Tamma1387 9 years
I really like kimbit's idea. but heck yes this would motivate me. Especially when I think how many bills I could pay even with just 350$
kimbit kimbit 9 years
I think this is a good idea in theory. I think here in Canada instead of getting cash rewards, healthy living should be more subsidized by the government like tax breaks on gym memberships.
Bahia Bahia 9 years
I don't love this idea! I hope it doesn't spread too much to other parts of the world.I can think of so many people living in poverty, who are already malnourished, who would loose even more weight just to get some money for their families. I see a ton of street children everday who are lucky to get just 1 small meal in a day.It makes me sad that money is being spent in this way.
rubialala rubialala 9 years
Yes it would.
windynini windynini 9 years
I wish they would have this here, lol
ashleygaidhlig ashleygaidhlig 9 years
I don't think this would motivate me anymore, but I think this might be what it takes to get some people motivated and willing to keep healthy.
dotsca dotsca 9 years
It would certainly motivate me, but I hope I would donate that money to a local cause rather than spend it on myself.
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