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Speak Up: Are You Surprised by the Sweet Surprise Ads?

The Corn Refiners Association is fighting back. They are sick and tired of their favorite ingredient high fructose corn syrup (HFCS) being maligned by the liberal press. They have hired a PR agent and an ad team to teach you that HFCS is not only good for you, it is natural as well. The first time I saw this ad, my jaw dropped to the floor. This over simplification of this very processed sweetener was quite a shock to me.

I guess you can tell how I feel about these ads, but what about you. Tell me, are you surprised by these ads? Do they confuse you? Anger you? Entertain you? Let me know what you think in the comments section below.

If you want to see the Sweet Surprise print ad and another TV commercial, then just


Join The Conversation
emmalemmalue emmalemmalue 8 years A good spoof.
bleh1692 bleh1692 8 years
that's such bull. corn syrup just tricks your brain into thinking that your still hungry. it's not good for you at all.
poissondujour poissondujour 8 years
HFCS IS worse than regular sugar. Unlike natural sugar, HFCS does not trigger a release of insulin and leptin from the pancreas when it is ingested. These chemicals are the ones that regulate your appetite. Also, it is processed directly by your liver, which releases extra fat storage molecules. Basically, HFCS is a double-whammy. It doesn't signal to your body that you've eaten anything, so you're not full, and it is stored immediately as fat.
pamela661 pamela661 8 years
I didn't realize people were avoiding HFCS more than they were avoiding sugar. I kind of put processed sugar and HFCS in the same category - high calorie sweeteners that you should only consume in moderation. I also thought that some juices and whatnot that were being advertised as "low-sugar" or "sugar free" contained HFCS, thus making them a little deceiving. I think processed foods in general should be eaten in moderation. I try to avoid anything that comes in a box, or frozen as a whole meal (I eat frozen veggies and Kashi pizzas). But then, I like to cook a lot, so it's not a big deal for me to use fresh veggies and meats most of the time.
chickiechickie chickiechickie 8 years
So, the body recognizes table sugar and breaks it down into glucose and fructose, uses some for energy and stores some too. How is HFCS broken down? Has anyone started lit searches on this? Any feelings on Stevia? I am writing to the corn refiners association with my findings. Anyone else in : 1701 Pennsylvania Avenue, NW, Suite 950; Washington, DC 20006-5805 ?
shepptacular shepptacular 8 years
Uhm is this there way of trying to get back the consumers they have lost because people are choosing to live a healthier lifestyle and avoid many beverages and foods whose first ingredient is HFCS. When the first item is HFCS that is already telling you that the amount present is not in moderation. Soda is a really big candidate for that and I was gaining a lot or my weight in the empty calories provided by so much carbonated sweetness.
poissondujour poissondujour 8 years
BTW, the Mayo Clinic says HFCS is bad in and of itself. Frankly, I trust a respected medical institution over the people producing/selling/profiting from the product.
poissondujour poissondujour 8 years
And the point is that if more people put their money directly in the pockets of local farmers with diverse crops, maybe the mega-farms would see that there's economic incentive. Doubtful, but I refuse to give them my cash, directly or indirectly.
Spectra Spectra 8 years
I think the main problem with HFCS is not the HFCS itself, but the fact that most foods that contain HFCS are highly processed foods that contain lots of OTHER bad ingredients. I mean, would you rather eat a popsicle made of HFCS, water, and artificial colors and flavors or a frozen juice pop made of say, pure orange juice that you put in the freezer? My main complaint about these ads is that they basically promote processed foods instead of whole fruits, veggies, and whole grains. But I suppose farmland is somewhat limited and the corn growers want more of it for them instead of the fruit/veggie farmers that are out there.
poissondujour poissondujour 8 years
HAHAHAHA I love that the Corn Refiners Association is so freaked that not only are there ads, but they're posting comments on blogs. It's about time that the dangers of this product are so widespread that the lobby goes on the defensive.
Cornrefiner Cornrefiner 8 years
High fructose corn syrup may have a complicated-sounding name, but it's actually a simple sweetener, made from corn, that is nutritionally the same as sugar. High fructose corn syrup is not sweeter than sugar, it’s not higher in calories and it’s not metabolized differently than sugar. The American Medical Association in June 2008 helped put to rest misunderstandings about this sweetener and obesity, stating that “high fructose corn syrup does not appear to contribute to obesity more than other caloric sweeteners.” Consumers can see the latest research and learn more about high fructose corn syrup at and Audrae Erickson Corn Refiners Association
less-sweet less-sweet 8 years
I haven't seen the ads yet, but they sound really disturbing. I think that they're going to undo a lot of progress that has been made. This is a powerful, powerful lobby - how else could any reasonable organization even begin to claim that HFCS is natural? The only thing natural about HFCS is that its molecules started out in a kernel of corn. We gave up foods containing HFCS last summer. I've got a blog chronicling our experience giving it up and eating healthier with HFCS-free product reviews and recipes.
ChicaCity ChicaCity 8 years
My jaw dropped when I saw this too. They CAN'T be serious! These ads make me really angry and worry me that people might not learn the true facts about the dangers of processed "foods" like HFCS.
kia kia 8 years
I was mortified to see these ads. But hey, the sugar, beet, corn lobby is a powerful force. Any organization with enough money can promote "truths" for the masses.
itsallabouttheg itsallabouttheg 8 years
the first time i saw one, i definitely had a "wtf!?" moment.
imLissy imLissy 8 years
I did a :O when I first saw these. Why don't they promote trans fat while they're at it.
brookrene brookrene 8 years
all i can say is grrrrrr...they must think I'm an idiot! I already try my hardest to not buy stuff with HFCS in it, but now i'm going to try even harder to avoid it after these commercials.
meanbean meanbean 8 years
When I first saw this commercial, the first word that came to my mind was desperate. They're really grasping at straws here! I've read about all the dangers of high-fructose corn syrup, a lot of them focusing on how fructose is processed by the liver, etc. The one thing that I'm generally a little confused about (and forgive me if this is ignorant) -- but a lot of the research focuses on how fructose in general is worse than sucrose. It demonizes HFCS both for being unnatural and for containing a higher proportion of fructose than other sugars. But in general we're taught that fructose in fruit, vegetables, etc. is a lot healthier than sucrose. Anyone know where the disconnect comes from? Are we really better off with sugar than fruit juice? Although obviously fruit has a lot of other benefits (vitamins, fiber, etc) I'm just curious about the fructose aspect of it.
poissondujour poissondujour 8 years
What was particularly disturbing to me was that I first saw the ads (three of them) during a show aimed at kids/tweens. After reading "In Defense of Food" I don't think I'll ever let myself consume that stuff again. It's horrible AND bad for the environment. With all the HFCS produced, farmers are giving more and more of their land over to corn production (and soy) which saps the nutrients from the soil. I found the ads insulting to my intelligence, too. How ignorant does someone have to be to be unaware of the recent spike of Type II diabetes? ARGH!
cmd0610 cmd0610 8 years
Wow I'm so relieved to see this post! My fiance and I saw the Popsicle commercial last week and like most ppl my jaw dropped, I was totally confused, angry, everything! I don't want to repeat what other's said but I agree with it all that this is a horrible scam. Reminds me to the parodies like Thank you for Smoking.
sophieinthecity sophieinthecity 8 years
haha ever since I saw one of these, I've been waiting for you to do a "Fittingly Mad" post about it.
Spectra Spectra 8 years
The mom in the second ad is pouring her kids a glass of that fake juice crap that has 0-5% real fruit juice in it, tops. The rest is HFCS. I would be more concerned that she's not giving her kids real juice. HFCS isn't any healthier or less healthy than sugar; it's just a different form of sweetener. When I first saw these ads, I was sorta pissed off...they made it seem like people who avoid HFCS only avoid it because they've "heard it's bad", not because they actually care about their health.
chocolatine chocolatine 8 years
I hate how they make the people who avoid HFCS look like self-righteous health zealots - "honey, I thought you love me"! Give me a break. When turning down an offering of sweet foods or drinks, most people just say "no thanks" or "I don't eat/drink that" and don't launch into a nutrition lecture.
WeightingGame WeightingGame 8 years
this doesn't surprise me in the slightest. Am I the only one who thought the popsicle sucking thing was slightly suggestive? Would've been worse if it was him offering it/pushing it on her, I guess.
kaytwo44 kaytwo44 8 years
Oh - P.S. - not only is HFCS bad for you personally, it's also bad for the planet. Good article in the Washington Post:
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