Picking out a toothpaste can be more than a little confusing because there are so many choices. One freshens breath. One is good for sensitive teeth. One whitens. One brightens. One removes tartar. One prevents gum disease. Ahhhh??!!??
So how do you choose?
The popular brands, like Crest and Colgate, all contain pretty much the same ingredients - abrasives, detergent, binding agents and humectants (to keep it moist and together), flavoring (mostly sugar), preservatives, fluoride, and water. Yum.
You should try to pick one that contains fluoride, but whichever one you choose, they all pretty much do the same thing. It's the actual act of brushing that helps to remove tartar, plaque, and food.
Use a soft bristle toothbrush, and replace it every 3 months. I change mine with the seasons and always put new toothbrushes in my family's stockings (Christmas is so close to Winter Solstice). Brush along your gum line in a circular motion, making sure to clean every inch of tooth. End with a couple of brushes on the surface of your tongue to get rid of the bacteria that causes bad breath.
Fit's Tip: If you're looking for a natural toothpaste that doesn't contain artificial ingredients or dyes, think about switching to Tom's of Maine toothpaste. It's flavored with natural oils instead of sugar.