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TLC = Touch Look Check

The more I write about breast cancer, the more I realize the face of the disease is getting younger and younger. Women under 30 are regularly diagnosed with breast cancer – it is no longer a post menopausal disease. I just found the Canadian organization Rethink Breast Cancer. Their focus is not only fundraising for research, but creating awareness about the disease, and their target demographic is women under 40.

As a fundraising event RBC just hosted The Boobyball and on October 26 they are hosting the Rethink Romp in Calgary. If the events were as fun as their names, I am sure they raised a lot of dough.

Here is a PSA they have produced to remind you to check your girls. It will definitely give you a feel for the organization.

Remember: TLC = Touch. Look. Check. When was the last time you did a self-breast exam?

Join The Conversation
PharmacistMike PharmacistMike 8 years
That is a great commercial. Breast cancer is a young person's cancer and message like this are needed as they are more directe to the younger generations.
courtney422 courtney422 8 years
hahaha omg
lexichloe lexichloe 8 years
We should all do self exams as frequently as possible. You know your body, so stay aware of lumps or bumps that aren't usually there.
Spectra Spectra 8 years
That's a hilarious commercial! I've been more proactive about checking my breasts lately because so many women are getting diagnosed younger and younger. I have no family history of breast cancer, but you can never be too careful.
chameleon7 chameleon7 8 years
Kind of funny. One thing these type of ads and campaigns don't do is include men. Men have breasts and get breast cancer too, so they should be included. Yes, I understand more women get it then men, but they shouldn't be left out. Just this week on the news they had a story on a father and daughter who both had/have breast cancer. The father stop mentioning that he had it because of the reaction he would get from people he told. If the information would get out that men can also get it, they may be less of this kind of reaction.
fuzzles fuzzles 8 years
If men had breasts, they'd never leave home! ;)
bibelot bibelot 8 years
LOVE the commercial. That's hilarious!
ilanac13 ilanac13 8 years
you know, it does make you think more and more about things since we're hearing about how younger and younger women are being diagnosed. i'm 29 and i've started to get worried about it since there is a history of it in my family. i think that events and foundations like this are some of the best ways to get women to be more aware of things and hopefully to get screened earlier. it's sad to say but even knowing that some of our favorite celebs have suffered with this, it's something that makes you want to go and get yourself checked out at an earlier age.
tlsgirl tlsgirl 8 years
LOL, that commercial is hysterical.
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