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Taco Bell's Drive Thru Diet

Is Taco Bell's Christine the New Jared?

Taco Bell has repackaged its "fresco-style" menu — which has been around since 2003 — as the new "Drive-Thru Diet." The new ad campaign touts the company's "healthier" menu, featuring items that contain nine grams of fat or less. And in a move that mimics the Subway/Jared pairing, Taco Bell has a newly slimmed spokesperson touting the benefits of the Drive-Thru Diet. Enter Christine Dougherty, an attractive young lady pushing the diet alongside her success story of losing 54 pounds in two years.

To see the commercial,


Unfortunately, the commercials are a bit misleading. If you read the many disclaimers on the Taco Bell site and the lack of details surrounding Christine's story, it becomes clear that it's not really a diet at all — at least not one that can solely account for her weight loss. Christine claims that she lost the weight by cutting her daily calorie intake by 500 calories and other "sensible choices." Here's the thing, the fresco-style menu isn't that different than its regular menu, calorie-wise. Instead of that small sprinkling of cheese, you get salsa, which saves you roughly 75 calories or so per item.

Unlike Jared Fogle, the man behind the Subway diet, Christine never comes out and says she ate nothing but Taco Bell's fresco-style menu. If anything, she maybe chose a fresco item over a regular menu item when she had a hankering for fast food. I'm thinking it was these "sensible choices" that she made, which helped her drop the weight — keep that in mind before you run out to Taco Bell and subsist on nothing but its burritos and chimichangas.

Join The Conversation
lighthouselady lighthouselady 7 years
I so totally agree that it is misleading. It is definitely better to cook your own food.
danakscully64 danakscully64 7 years
The best way to save calories and fat at the drive through is to not get the meat. That's worse than the cheese, typically. When I go to Taco Bell, I get the Double Decker Taco with no meat. That's 260 calories and 9g of total fat (3g is saturated). Not bad for fast food. I'm usually bad and get triple layer nachos too, but even then, that's only about 610 calories if I finish them both. That's not terrible for a dinner OCCASIONALLY. The meat in the taco almost doubles the saturated fat. Health wise, it's best to just cook your own meals at home.
sham28 sham28 7 years
staple-salad staple-salad 7 years
I can understand Subway hopping on the diet bandwagon (I mean, lean meats like chicken and turkey are pretty basic diet proteins and it's hard not to get veggies on a sandwich and whole grain bread is delicious and better for you than some other sources of carbs), but I have a hard time seeing Taco Bell as offering anything with actual substance. I'm going to stick to my chicken and veggies, thanks. (And I thought this commercial was a joke too... then I went into a Taco Bell to meet my dad and it seems like the ad is actually legit. Oh America, you never fail to amuse me and scare the crap out of me at the same time).
ojodeazul ojodeazul 7 years
It I want Taco Bell, I want Taco Bell. I don't really care about fat, etc..when I care about that I want a salad...none of these diets work
cotedazur cotedazur 7 years
Actually, this doesn't sound so bad... between 150 and 340 calories, and less than 9 grams of fat? Compared with their regular menu (and most other fast food choices), that's a big improvement. And the commercial basically says as much: it's all relative. If you're going to eat fast food, better to eat this than something smothered in cheese and mayonnaise.
danizzle danizzle 7 years
i thought i was the only one who thought this was a joke! com'on, who eats at taco bell and expects to lose weight? the only time i eat there is at 2am when im coming home from a bar lol
J-Rabbit J-Rabbit 7 years
omg this is dumb!
runningesq runningesq 7 years
I thought this was a satire! and, well, DUH she lost weight eating 1250 calories a can lose weight eating nothing but chocolate as long as you limit your calories. ... not healthy, of course.
Autumns_Elegy Autumns_Elegy 7 years
The only way I can see fast food diets working is if every fast food joint has a nutritional panel on the door, then people can see exactly what their eating and make a better choice, like go home and have a salad instead of a burger. :)
GummiBears GummiBears 7 years
LOL. I'm sorry but when I see Taco Bell, I don't see it as a healthy fast food (what an oxy-moron, HA!). Unless they offer fresh vegetables, no dairy, and whole grain tacos and what not. Personally with that, why is the point of going to Taco Bell? I mean tacos are pretty much easy to make, especially an healthy version.
lizzie008 lizzie008 7 years
gross and totally unreasonable.
Merlin713 Merlin713 7 years
This commercial is so ridiculous. The fine print on the bottom as a few above state says she wasn't eating very many calories in her 2 year time line of losing the weight. You can't win with the fast food diets (in my opinion)! :shrug:
TammyO TammyO 7 years
This is just misleading to most because if you really want to lose weight and keep it off you need to just adopt healtier eating habits all around, and Taco Bell (no matter how many calories they say their "Diet Menu" is) isn't fitting the bill to me in the healthy eating habits department.
Mila_83 Mila_83 7 years
This is just ridiculous!I saw this and thought it just gets more ridiculous day by day-people are getting lazier and lazier and are willing to say anything to justify they laziness and bad eating habits.Today I saw another commercial for adjustable button for your pants-you can detach it and move one or two sizes up if your pants no longer fit!!!No need to exercise or watch your diet...just more your button one size up!
Spectra Spectra 7 years
I couldn't see the video for some reason, but I think the "Taco Bell Diet" is stupid. Of course you'll lose weight if you eat 1200 calories a day...whether you eat 1200 calories' worth of tacos or 1200 calories' worth of jellybeans; it doesn't matter. I'm so sick of fast food places trying to convince people you can lose weight on their food. Sure, some options (like the Fresco menu or whatever) are fine, but you KNOW there are going to be people who go there and order a Grande 1 lb Burrito that has like, 1000 calories by itself and think it's "healthy" and will make them lose weight. It's so deceptive.
chiachera chiachera 7 years
The ads also point out she lost the pounds over a two year period by eating 1200 or 1400 calories. Yeah, well, duh. It wasn't the Taco Bell!
PinkNC PinkNC 7 years
When I saw it the first person I though of was Jared from Subway. Taco Bell wants to have the female Jared, fine. I wonder which one seafood restaurant will jump at this next - grabbing a spokesman. Everyone wants to say their food is healthier than the next. I bet this woman has never been obese like Jared was. 10 pounds overweight doesn't count. And if she was 54 pounds overweight, I don't see her loosing it with a taco diet.
kurniakasih kurniakasih 7 years
I saw this ad too yesterday and I thought the ad was meant to be a joke. Interesting.
onlysourcherry onlysourcherry 7 years
i saw this and thought it was a joke at first.
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