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Truvia Sweetener

Food Review: Truvia Sweetener

Artificial sweeteners often have a weird aftertaste or suspect ingredients. One alternative is stevia, a calorie-free sweetener extracted from a sweet herb grown in South America. But until recently, there were questions about whether stevia was safe, and the varieties I've tried have a different kind of weird aftertaste — not chemical or artificial, but sort of herbal, almost like anise. I prefer my sweeteners a bit more neutral.

But I just got my hands on some Truvia and decided to give stevia another shot. Recently, this brand became the first stevia sweetener not labeled as a "dietary supplement." It's sold online in individual packets, each of which is equal in sweetness to two teaspoons of sugar. To find out how sweet it is,


According to Truvia's website, this product is made from rebiana, an ingredient made from the sweetest parts of the stevia leaf. The leaf is then purified, which may explain why Truvia tastes better than any other stevia I've tried. Though it still has a slight aftertaste, I didn't notice it until I got to the very bottom of my coffee cup. It wasn't overly sweet, and it didn't interfere with my coffee's flavor.

The only thing that bugs me is that rebiana is actually an ingredient created by Cargill in a lab, so it's hard to know how natural it really is. So I still don't know if stevia has won me over; as a sugar substitute, I still prefer agave nectar. But if you're looking for a zero calorie sweetener, Truvia definitely tastes better than the other stevia I've sprinkled into my coffee and tea.

Join The Conversation
mandyo11 mandyo11 6 years
I just bought a box of these but have yet to try it. I use stevia on occasion, and I agree it has somewhat of an herbal taste.
SaraNoH SaraNoH 6 years
I agree that just because the FDA hasn't approved it as a sweetener that this means it'll kill you. The FDA also hasn't approved the use of Lyrica for anything but fibrolmialgia, yet it was the ONLY thing that eased my mother's nerve pain in her arm after her breast cancer surgery. Dont freak people.
jforgizmo jforgizmo 8 years
Cargill’s anti consumer Truvia-in-foods monopoly: Truvia and Purvia are approved by the FDA as new sweeteners and the “inventors” are simultaneously guaranteed profitable effective monopolies by the FDA of a ‘version’ of a natural sweetener that health conscious consumers have been denied approval of for many years. Worse, Cargill has successfully lobbied the FDA to prevent the use of stevia in the thousands of recipes that producers sell to consumers, so they continue to eat empty or worse calories, except for monopolistic foods from Cargill, Coke, etc. This is a complete perversion of the FDA and its standards of identities. I remember we got desisted by Cargill from marketing a healthy version of ketchup in the 70’s because they argued that it did NOT contain sugar. Standard of identities are regulations originally intended to assure that there is a decent percentage of tomatoes in ketchup with no more than 20% sugar, beef in beef stew, etc. Cargill won’t make billions selling Truvia packets, but knows that it can still prevent any food from containing stevia, and trumpet it’s unfairly designated “new sugar substitute” in baked goods, desserts, spaghetti sauce, frozen foods, etc. without fair competition. Stevia is easy to grow, even in poor soil, and much cheaper to harvest than cane juice, so they HAD to supress it through FDA corruption of regulations for GRAS and standard of identities. Since more enlightened countries like Japan have stevia in as many as 40% of packaged foods consumer outcry has been growing here at being relegated to “herbal” status by agribusiness lobbyists manipulating the FDA, which protects agribusiness, not consumers. In a coup de grace, Cargill and Pepsi did “studies” of an already generally-recognized-as-safe food, and somehow convinced the FDA to call stevia a sweetener, but only if Cargill or Pepsi sell it under “brand” names Truvia or Purvia. This is the single worst perversion of the FDA’s reason for existence I have ever seen. I grow stevia in my back yard, and throw a few leaves in with my mint leaves for a sweetened mint tea. And yet I and other stevia users will be spammed by agribusiness as promoting a possibly dangerous unregulated substance, which is only a fiction they use to maintain their cleverly won monopoly. If stevia is unsafe, so is tea, lettuce, and any other garden green! Even if you just used cost benefit analysis and ignored the Cargill/FDA perversion and monopoly, it’s going to cost consumers more with no additional benefit. Why aren’t any bloggers telling this story?
jforgizmo jforgizmo 8 years
Truvia is the most perfect consumer rip-off in history. That the FDA approved truvia and not stevia is solely to allow Cargill to sell the only sweetener allowed in the bzillions of sweetened products (baked goods, kethup, spaghetti sauce, frozen foods, ice cream, etc). I tried to sell ketchup in the 70's made with honey and was prevented by them. They have perverted the standards of identity 180 degrees from the original regulatory protection of consumers to become a monopolistic profit guarantee: originally the standard of identity regulations meant that at least n% meat had to be in canned beef stew, n% fruit juice in fruit juice, etc. In the 70's they sued me for making ketchup with honey sucessfully preventing me from calling it honey, although the original standard of identity regulations were to guarantee that you could find more tomatoes than sugar in your ketchup. Now that they have spent countless millions to prevent stevia from being called a sweetener, then they slap their brand name on it and stevia can be used in anything, as long as it is CARGILL's Truvia! Buying stevia at the health food store will not help enough - no one can make candy with it, etc. You have to pressure congress to stop this rip-off of consumers and grant of monopolistic rights to Cargill.
stch1245 stch1245 8 years
I investigated Stevia before I started using it. Europe and Japan have been using Stevia years. FDA didn't approve it because of lobbying from NutraSweet. I have been using it for a year in tea. In tea I cover the taste by adding a shot of some kind of juice such as blueberry, or pomegranate. The taste is more like a licorice but isn't as bad as the other sweeteners.
EmyAnne EmyAnne 8 years
agreed emily. i've used stevia so long now that i like how it tastes! yum!
emilyplayscello emilyplayscello 8 years
It may taste better than the usual stevia, but the usual stevia was probably natural while truvia may not be. I'd rather tolerate stevia's slight aftertaste (and grow accustomed to it) than consume something that could be unnatural, and possibly detrimental to health. We don't know what kind of effects this substance could have on the body since it has just been "developed."
Sunshine1301 Sunshine1301 8 years
I must agree with Kia! Agave nectar is my favorite natural sugar alternative!! Also, right-e-o Foxie! Aspartame is considered safe by the FDA (and has obviously been approved), but has been shown in more studies to be *un*safe. While the only thing that has ever shown up about Stevia is one study came up "inconclusive." Tsktsk on the FDA. And along that same "artificial sweetener" line, Splenda is bleached. Bleh. Anyway, stevia can have an aftertaste. One of the brands I've tried and liked is NuNaturals' NuStevia. There are manyyyy others and I haven't been able to try them all, so experiment!! :-)
ilanac13 ilanac13 8 years
good point foxie. i think that one of the real tests with these sweeteners is what it tastes like mixed with things other than coffee/tea etc. i always find it interesting how different things can taste with the various products. like if you sprinkle it on cereal or fruit - or if you try to bake with it...
ianeisenberg ianeisenberg 8 years
Hi, I am Ian Eisenberg, one of the founders of Zevia. Zevia is an all natural Alternative to Diet Soda that uses stevia. That's right NO SPLENDA and NO ASPARTAME! Our mission is to help people KICK THE DIET SODA HABIT! More information is available at Feel free to email me at ian at zevia for samples to review. Thanks, Ian
lothar97 lothar97 8 years
Truvia has NOT been approved by the FDA. Cargill and Coke self declared that it is safe (GRAS), submitted documents to the FDA, but the FDA has not approved stevia as a sweetener. It is still possible that the FDA could reject the application and force the sales of Truvia to stop.
kia kia 8 years
With my sugar cane allergy many folks have recommended stevia but I just don't like it. Agave nectar is best but if I need a granulated sweetener for baking I use crystalline fructose.
bealotus bealotus 8 years
I use stevia but I'm not crazy about it...
foxie foxie 8 years
Just because the FDA doesn't approve of a product doesn't mean it isn't safe. Just look at what the FDA HAS and DOES approve...
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