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Weight Watches and Medicaid Join Forces

It is being reported that the Medicaid program in one of the country's most overweight states, West Virginia, is turning to Weight Watchers to help with the ongoing obesity problem.

Up to 75,000 West Virginians will soon be eligible for free weight loss courses through Weight Watchers, thanks to an effort by the state Medicaid program and the health benefits group UniCare, the largest provider of Medicaid coverage in the state. I think it's a great idea since one of the largest roadblocks to losing weight is money.

If this program is successful, you can bet that more states and health benefits groups will get on board as stopping obesity before it happens will ultimately save them money in the long run (Medicaid shells out more that $100 million in annual costs linked to obesity).

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