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Worldwide Day of Play: Cool or Not?

Last Saturday Nickelodeon, along with its sister digital networks including Nicktoons Network and Nick G.A.S., went off the air for three hours in the afternoon in celebration of Nickelodeon’s signature Worldwide Day of Play. The three hours of dead air was supposed to encourage kids to switch to another channel, watch TiVo, pop in a Nick DVD, go out and play.

What follows the dark period you ask? Well a "SpongeBob" marathon of course. I like the idea of Nick going dark, but I can't help but think this is more of a marketing ploy than a real effort at getting kids active. I know it's not realistic to ask Nick to do this every Saturday afternoon, but encouraging kids to be active 3 hours a year seems a bit skimpy to me.

What do you guys think about The Worldwide Day of Play?

Join The Conversation
jmast jmast 9 years
At least they are doing something. It's so different when I was a kid. We only had cartoons on around 3pm after school and on Saturday mornings..when the wrestling came on you knew it was over. And you then went outside and played until dinner time. So having all these kid channels 24/7 really can keep your kid sitting on their butt in front of the tv. But again, the parents have to remember they need to get their kids away from the tv's and out and enjoying fresh air and exercise. I read that you shouldn't have a baby watch dvds and tv until they are at least 2 years old. They should learn stuff interacting with the parent. They now have Baby TV channels. That's insane!!!!!!!!!!!!!!!
sammyof2 sammyof2 9 years
at least they tried something right
ClassicsDiva ClassicsDiva 9 years
It probably won't accomplish much, but it sends the right message.
Spectra Spectra 9 years
Um, I had "Day of Play" EVERY day when I was a kid. It was called "Not having cable TV and parents who didn't want us running around inside the house". When it was raining, we played with our dolls or played house or stuff like that. I don't plan on letting MY kids ever watch TV as much as most kids today do. It sets them up for bad habits in the long run.
allisonblue allisonblue 9 years
Ugh, this just reminds me why I plan to raise my children television-free.
millarci millarci 9 years
Total waste of time. I think they are just trying to make themselves look as if they care. Kids just need to go out and play. No 3 hour (once a year) thing is going to help. And even if it did, they would probably only do it for that day. Kids need to be constantly encouraged.
BoukenPurple BoukenPurple 9 years
It's a good idea, but it doesn't work. If I were a kid, I'd just change the channel.
Santa-Maria Santa-Maria 9 years
A worldwide day of play would be excellent and very cool! Who wouldn't want to be a kid again and get away from the hustle and bustle of everyday life?! If you agree with me, you should post a comment at:
karisaamy karisaamy 9 years
Good Idea, I wish I would have heard about this before
Jivespeaker Jivespeaker 9 years
I agree that it's skimpy, but gotta start some where!
veronicaraye veronicaraye 9 years
fun idea.
Lovely_1 Lovely_1 9 years
great idea!!!
cannibalwarrior cannibalwarrior 9 years
If it's raining or cold, it won't get kids outside. And it's so easy to change the channel. But it's nice to encourage kids to go play--this should be everyday!
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