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Worldwide Day of Play: Cool or Not?

Last Saturday Nickelodeon, along with its sister digital networks including Nicktoons Network and Nick G.A.S., went off the air for three hours in the afternoon in celebration of Nickelodeon’s signature Worldwide Day of Play. The three hours of dead air was supposed to encourage kids to switch to another channel, watch TiVo, pop in a Nick DVD, go out and play.

What follows the dark period you ask? Well a "SpongeBob" marathon of course. I like the idea of Nick going dark, but I can't help but think this is more of a marketing ploy than a real effort at getting kids active. I know it's not realistic to ask Nick to do this every Saturday afternoon, but encouraging kids to be active 3 hours a year seems a bit skimpy to me.

What do you guys think about The Worldwide Day of Play?

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