There's a New Member Joining the Fitbit Family, and You're Going to Want It

Just when we thought Fitbit couldn't get any better, the brand recently announced its latest addition: Fitbit Alta. The new gadget is sleeker and slimmer than existing Fitbit trackers and will be more customizable than ever before. The Alta can be used with interchangeable bands ranging from rich leather to chic silver, and designer Tory Burch will also be designing a line of accessories compatible with the device. It will include a variety of enhanced features to help you make the most of your workouts, which include:

  • Smart notifications such as call, text, and calendar alerts.
  • Reminders to help you stay active and reduce stationary time.
  • Weekly exercise goals, all-day activity, and automatic sleep tracking.
  • An easy-to-read tap display that shows your activity stats.

With successful launches like the Tory Burch for Fitbit Flex collection and the impending release of the Fitbit Blaze Smartwatch, Fitbit has truly established itself as the leader in fitness tracking technology that's both functional and fashionable. We're guessing Fitbit Alta, available for presale today for $129.95 and hitting stores in March, is going to be just as good as its predecessors.