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1,000 People Hired to Line Up For Quarter Pounders in Japan

Last week, McDonald's made headlines when roughly 15,000 Osaka residents lined up for the opening of the Midosuji Suomachi Quarter Pounder only store in Chuo-ku, Osaka. But now, the number one fast food chain is admitting that around 1,000 people were hired and compensated to line up outside of the store.

"We didn't ask the company to make the people line up," explained a spokesperson for McDonald's Japan. "We didn't intentionally do it."

McDonald's maintains that it hired the marketing company to conduct research on the hamburger, and that the marketing company requested part-time workers from a staffing company, describing the duties as "Easy work, just waiting in line to buy a new product and eating it."

The so-called customers included the first 20 to 30 people in line who waited for the store to open beginning at midnight the night before, and these hires were paid 1,000 yen, or approximately $11 an hour, to wait in line.

All things considered, the Quarter Pounder store did exceedingly well. Excluding those paid to queue for the burger, the shop managed to draw in 14,000 customers on opening day. Does this marketing effort seem outrageous to you?


Join The Conversation
shoneyjoe shoneyjoe 8 years
It worked, didn't it?
wunami wunami 8 years
Whatever. Can't be much worse than BK's "Whopper Virgins" campaign. It's pretty exploitative. And so far, none that I've see appear to be happy eating either the Whopper or Big Mac. Sure, they choose the Whopper, but it doesn't appear to be some kind of major wow to them.
Jude-C Jude-C 8 years
By all means, let's fatten up the people of one of the world's slimmest and most healthy-eating nations. :sick:
macgirl macgirl 8 years
How could they ever have been prepared to feed 15,000 people? As much as I don't get waiting in line for a hamburger I think it was a brilliant move on their part considering how expensive really good advertising and media placement is. By making the news that is so much free advertising. Smart smart smart.
ilanac13 ilanac13 8 years
that's awesome if you think about it. i guess that this is something new for japan or at least in that area, so that's why they hired folks - but imagine the money that they had to spend on that promotion right? i guess when you get a crowd of 15000 people then you're able to make up the revenue, but i can't imagine being someone who worked there that day. i think that i'd lose my mind.
KadBunny KadBunny 8 years
I don't know what's more outrageous.. this claim that they unintentionally paid people to line up or that people lined up for McDonald's.. :P wow.
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