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Absolut's Hugs Ad Campaign

In an Absolut World, Affection Replaces Currency

Just in time for Valentine's Day, Absolut vodka has released a new ad campaign, entitled "Hugs," that's all about spreading love. In the commercial, which debuted last night during the Grammys, money is replaced with acts of affection. For tickets to the movies, the buyer gives the ticket girl two kisses. To pay for a taxi, a young girl lovingly caresses the taxi driver's hand.

At a time when so many large food companies are using aggressive advertising to put down competitors, I find Absolut's ad refreshing, bold, and wonderfully optimistic. After viewing it, I can't help but wonder what it would be like to live in such an idealized world. Watch it below and let me know your thoughts!

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seaneb seaneb 8 years
a very sweet and lovely ad ,love to see again
eatingcookies eatingcookies 8 years
I had not seen this before! It's very well filmed, very sweet, and goodness; everyone could meet their own needs with this system!
crystalm07 crystalm07 8 years
Love it!
ilanac13 ilanac13 8 years
i have to say that i like the new take on advertising that they have and the new perspective that they get their message out. for YEARS all we saw were the various incarnations of the bottle within other images and with the new times, they've really taken a new look at things. i think that this is a great campaign, and i can't wait to see what other creative comes out.
krissycake krissycake 8 years
very cute - i really like the song.
stellaroheight stellaroheight 8 years
I love it! Anyone know which ad agency is behind this? :)
ang1885 ang1885 8 years
Too cute.
Food Food 8 years
I *love* this ad! Can't get enough of the song, the idea, everything. I think it's a huge hit. @HaterTot: :lol:
aimeeb aimeeb 8 years
If only...
HaterTot HaterTot 8 years
Good ad. Bad vodka. That's sort of always been Absolut's MO though.
tlsgirl tlsgirl 8 years
Hehe fuzzles. I kind of love this ad.
fuzzles fuzzles 8 years
I wonder how much a double-handed butt grab would be worth? ;)
miznic miznic 8 years
Daringly optimistic... if only...
emalove emalove 8 years
I didn't notice this ad last night durig the Grammy's, but I love it. It's cute.
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