Perhaps Virgin America's move to take flight with absinthe has inspired other airlines to focus on its in-flight services. American Airlines has announced that it will begin serving items from Boston Market on select flights.
Beginning tomorrow on flights to and from Chicago, Los Angeles, Miami, and Hawaii, American will offer a bevy of menu items from the chain popular for its rotisserie chicken. The $10 selection includes the Carver sandwich, the Beef Brisket Grinder, and the Italian Grinder, as well as the Chicken Caesar, Market Chopped, and Italian Chopped Salads. The airline plans to serve the selection to additional routes starting July 1.
The familiar Boston Market brand could be welcome on airlines, which are not usually known for their selection of food. Still, even though I haven't been to a Boston Market in a while, I don't recall shelling out anywhere near $10 for a sandwich. Would you order Boston Market on your next flight?