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Baby Carrots Marketing Campaign

Baby Carrots: Love 'Em or Hate 'Em?

The baby carrot marketing blitz we showed you last year is accomplishing what it set out to do — giving bite-sized veggies a junk food makeover. A recent Fast Company article digs into this new campaign, which has taken cues from companies like Doritos and Coca-Cola to rebrand baby carrots as a cool, snackable alternative to both traditional carrots and unhealthy salty and sweet options. Using clever commercials, social media, chips-like packaging, and out-of-the-box strategies like baby carrot vending machines at schools, these lil guys are making a comeback.

But what do you think about baby carrots? Some find them overrated, but I think they are super convenient for a healthy, midafternoon snack, especially since they don't require the standard fresh fruit and vegetable prep.

And I have to say it's a lot better to be absentmindedly munching on baby carrots at my desk than, say, gummy bears. What do you think?

Join The Conversation
GummiBears GummiBears 6 years
Don't have any strong feelings for them. I will eat it, but usually mindless grazing.
Susannah-Chen Susannah-Chen 6 years
I have ambivalent feelings about them. I do love the convenience, but whenever I think about them shaving down big carrots to make these "baby" carrots, I can't help but wonder what happens to all the scraps. Plus, sometimes they can be really dry, or really wet...and that always weirds me out.
bluebellknoll bluebellknoll 6 years
That's basically how they make baby carrots - by shaving down big, crooked carrots. Of course...maybe each large carrot may make 3-4 baby carrots (instead of one "bowling pin"). ;) I buy regular sized carrots and chop them up. But I don't "hate" baby carrots. I'll eat 'em - I just don't buy 'em.
RoaringSilence RoaringSilence 6 years
About the prep time issue: I usually peel a bunch of carrots at once and munch on them for a few days. They stay perfectly fine. And I always rinse baby carrots anyway, because I'm not sure how much they've been handled before packaging.
RoaringSilence RoaringSilence 6 years
I'd rather get regular fresh carrots and peel them myself, but saying that I hate baby carrots is a bit strong. I just always have the feeling that each one of them is made from one big carrot, and the rest discarded, just like in the one Simpsons episode where they use a whole tree to make a single bowling pin :p Just kidding.
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