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Baskin-Robbins Retires French Vanilla Ice Cream Flavor

Has French Vanilla Fallen Out of Favor?

Today, word spread that ice cream chain Baskin-Robbins is retiring five of its flavors, among them Campfire S'mores, Apple Pie a La Mode, Caramel Praline Cheesecake, and Superfudge Truffle. But the most surprising news of all? The company also plans to retire French Vanilla, a longtime hit and one of its original 31 flavors created in 1945.

Not only has French Vanilla been a core flavor for the past 65 years, but vanilla is the most popular ice cream variety in America by a wide margin. Does the discontinuation of French Vanilla suggest fewer consumers have an appetite for the flavor?

In recent frozen dessert encounters, I've spotted vanilla bean ice cream much more frequently than its flaxen yellow French counterpart, which is strained to be free of flavorful vanilla bean seeds and made heavier and creamier with egg custard. What do you think: Will other ice cream companies follow suit? Does French vanilla ice cream seem like a dated flavor to you?

Source: Flickr User cowbite

Join The Conversation
Food Food 7 years
I have to be honest, I've always thought most French Vanilla flavors taste too fake and have this awful waxy yellow color. I welcome the age of vanilla bean. :)
millarci millarci 7 years
French Vanilla is one of my favorite flavors! That's sad they are retiring it.
gingirl gingirl 7 years
I love French Vanilla soooo much more than Vanilla Bean!! This is very sad, I really like this flavor at BR. I usually get it when I go there, I dunno, I prefer a more plain ice cream and then add toppings I like. French Vanilla is just so creamy and refreshing.
ladysonoma ladysonoma 7 years
It's an interesting article because I go out of my way to buy french vanilla quite regularly, but it seems there are a lot of people in my life who prefer regular vanilla.
doogirl doogirl 7 years
French Vanilla is a classic! I think that Baskin Robbins will figure out their mistake and add it back to their flavors. I love French Vanilla, it's not my favorite Baskin Robbins flavor, but it's a classic and classics never go out of style!
LeiraElle LeiraElle 7 years
Oh no! I love French Vanilla! I think its likely that if going out to treat yourself to ice cream, you want to go all out and get something special. People probably don't order it because its the kind of flavor you can find anywhere.
HoneyBrown1976 HoneyBrown1976 7 years
I never liked it. As a kid, I only ate it if it wasn't the only option on a hot day.
lemuse20 lemuse20 7 years
I don't like "French" vanilla, I LOVE just plain vanilla. You can never retired plain vanilla. Ever.
Ladyseven Ladyseven 7 years
NO! French vanilla is amazing, and a simple and PERFECT topping for basically every pie or crumble or any kind of cookie or cone with chocolate sprinkles or... can you tell I love french vanilla? (especially if there are little flecks of vanilla bean in it!)
fuzzles fuzzles 7 years
Noooooooooooooooooooooooooooooo!!! *kicks desk*
wackdoodle wackdoodle 7 years
I hope they don't stop carrying French Vanilla Ice Cream although technically its Frozen Custard because it contains eggs. For about 10 years French Vanilla was my nephews absolute favorite flavor of ice cream. We'd go to BR and I'd say ,"why don't you try the bubble gum rainbow ice cream?" Nope, the then 5 yo would say no way and get super giddy for French Vanilla ice cream. The kid could tell the difference between regular vanilla and French Vanilla.
PiNkY-PiNk PiNkY-PiNk 7 years
weird! I love french vanilla and vanilla bean equally. I usually buy french vanilla coffee mate and vanilla bean starbucks. Idk, I'm shocked by this.
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