Skip Nav
Valentine's Day
The Best Strategy For a Mellow, Ridiculously Easy Valentine's Day Dinner
22 Cozy Slow-Cooker Casseroles That Make Life Easy
Fast and Easy
50+ Fast and Easy Vegetarian Dinners

Ben & Jerry's Renames "Chubby Hubby" Flavor "Hubby Hubby"

Ben & Jerry's Renames Flavor in Honor of Gay Marriage

Beginning today, a Vermont law recognizing gay marriage goes into effect — and, to celebrate, ice cream company Ben & Jerry's is renaming popular seller "Chubby Hubby." The new name? "Hubby Hubby."

While Ben & Jerry's isn't changing the labels on "Chubby Hubby" pints sold in stores — revising product labels takes 18 months — a wedding-themed truck will hand out free "Hubby Hubby" ice cream across the state today, including at the Vermont capitol. The creamery's six in-state ice cream parlors will also sell limited-edition "Hubby Hubby" sundaes during the month of September.

Still, the company, which has been known to rename its ice cream flavors after liberal causes, hasn't ruled out the idea of retailing "Hubby Hubby" in the future. “The legalization of marriage for gay and lesbian couples in Vermont is certainly a step in the right direction, and something worth celebrating with peace, love — and plenty of ice cream,” Ben & Jerry’s CEO explained.


What do you think of yet another Ben & Jerry's political move? If you're motivated to buy products for reasons other than taste, would you be more likely to buy a pint if it were renamed "Hubby Hubby"?


Senator Cory Booker on Trump's "Sh*thole" Comments Jan. 2018
Trump Tweet Uses Wrong Homophones, Word Choice, and Spelling
Missouri Senator's Zoo and Abortion Comments
What Happens Now That Net Neutrality Has Been Repealed?
Pete Souza's Obamas Holding Hands Photo
​Nuclear Posture Review From Trump Pentagon January 2018
Printable Women's March Protest Signs 2018
Detroit Immigrant Father Deported by ICE on MLK Day 2018
Women's March 2018 Locations and Details
Colin Kaepernick 2013 Beats by Dre Protest Commercial
From Our Partners
Latest Food
All the Latest From Ryan Reynolds