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Ben & Jerry's Renames "Chubby Hubby" Flavor "Hubby Hubby"

Ben & Jerry's Renames Flavor in Honor of Gay Marriage

Beginning today, a Vermont law recognizing gay marriage goes into effect — and, to celebrate, ice cream company Ben & Jerry's is renaming popular seller "Chubby Hubby." The new name? "Hubby Hubby."

While Ben & Jerry's isn't changing the labels on "Chubby Hubby" pints sold in stores — revising product labels takes 18 months — a wedding-themed truck will hand out free "Hubby Hubby" ice cream across the state today, including at the Vermont capitol. The creamery's six in-state ice cream parlors will also sell limited-edition "Hubby Hubby" sundaes during the month of September.

Still, the company, which has been known to rename its ice cream flavors after liberal causes, hasn't ruled out the idea of retailing "Hubby Hubby" in the future. “The legalization of marriage for gay and lesbian couples in Vermont is certainly a step in the right direction, and something worth celebrating with peace, love — and plenty of ice cream,” Ben & Jerry’s CEO explained.


What do you think of yet another Ben & Jerry's political move? If you're motivated to buy products for reasons other than taste, would you be more likely to buy a pint if it were renamed "Hubby Hubby"?


Join The Conversation
MsMO MsMO 8 years
Stopped eating B&J's years ago for political reasons
Fantasmalicious Fantasmalicious 8 years
Too adorable!!!
irisheyes1212 irisheyes1212 8 years
@Anonymous Jim #11 Don't worry Jim eating something called Hubby Hubby won't make you gay. Don't be scared. It's only ice cream. I love Chubby Hubby Hubby but Chunky Monkey is the best FTW!
beckkii beckkii 8 years
cool message and i would totally buy this but cant with the peanut butter
equestriennechic equestriennechic 8 years
I love it. Love Ben & Jerry's and love VT.
TidalWave TidalWave 8 years
i haaaaaaaaaaate ben & jerry's ice cream!
runswimmerrun runswimmerrun 8 years
I loved it when it was Chubby Hubby and I would love it as Hubby Hubby. I would definately still buy it with the new label.
skigurl skigurl 8 years
love the message and the flavor sounds amazing!
doogirl doogirl 8 years
I love it! I have a gay brother who is not allowed to marry here in CA, and I find that horribly sad. I don't buy Ben and Jerry's though, they support a cop killer and I'm married to one. It's too bad too, their chocolate chip cookie dough is outrageous!
GlowingMoon GlowingMoon 8 years
LOL. I appreciate B & J's political message. :)
PinkNC PinkNC 8 years
I like Ben & Jerry but as for that name and, no.
zoinks zoinks 8 years
I have had this and it is super yummy.
RoaringSilence RoaringSilence 8 years
I wouldn't buy that flavor just because of the name, but Ben & Jerry's definitely earned cool points, and if they weren't already my favorite brand, I'd buy (more) from them from now on.
AmberHoney AmberHoney 8 years
OMgoodness I could come up with a ton of puns, but I won't. Love B&J's and I just got a new ice cream maker and B&J's ice cream cookbook - mighty tasty stuff and only 1/2 hour to make.
xtinabeena xtinabeena 8 years
i would buy it if i liked the flavor. but i do think this is a very cute idea! LOVE!
mamasitamalita mamasitamalita 8 years
pharm_chick pharm_chick 8 years
i would buy ice cream for its flavor concepts. this flavor sounds weird though!
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