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Bill Cosby, Jell-O Partner Again in New Marketing Campaign

Bill Cosby Gets Shaking Again With Jell-O

After a 10-year break, Kraft's Jell-O and Bill Cosby are back together. The legendary Cosby Show comedian, who appeared in Jell-O commercials for nearly 30 years, is once again partnering with the gelatin and pudding company in its newest marketing campaign.

Although his last stint with Jell-O was in front of the camera in 1999, this time, the actor will be behind the camera as executive producer of the brand's new multimillion-dollar "Hello Jell-O" campaign, which features an updated Jell-O logo with a smiling face.

In addition to the brand's ads, which will begin airing on Monday, Jell-O will also sponsor the comedian's new weekly web series, OBKB, which will consist of 10-minute episodes on Cosby's own Ustream channel.

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Next month, Cosby will help Kraft kick off a 22-city tour in Los Angeles to find the country's best giggle. To check out one of Jell-O's latest spots, read more.

While the clip has a sweet message, I can't help but miss Bill's commercial spots from 20 years ago. How do you feel about the latest Jell-O campaign?

Image Source: Getty
Join The Conversation
Food Food 7 years
ShaynaLeah, I totally agree. And wackdoodle, that is the funniest story!
wackdoodle wackdoodle 7 years
So strange - just three weeks ago I went to Safeway looking for Jello Puddin' Pops. Couldn't find them so I asked an employee who was about the same age as me. the guy goes, "Where the hell have you been? Puddin' pops stopped being sold like 10 years ago." Oh. Well, I just suddenly had a craving for one and the last time I wanted one was probably 11 years ago so makes sense that I wouldn't know they don't exist anymore. Or at least exist here in CA anymore.
ShaynaLeah ShaynaLeah 7 years
I loved the original ads --- these are ok, but not nearly as memorable!
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