In an attempt to appeal to a younger audience, Bon Appétit magazine is getting a makeover. No, the content of the magazine isn't changing, the cover logo is getting a new look. In her editor's letter, Barbara Fairchild clarifies this by stating:
"Our logo may look a little different, but go ahead and dig in: It's all delicious, relevant, accessible, and fun — in the Bon Appétit style that endures."
Compared with the old logo, the new one is definitely more hip and less stuffy. It's interesting how it went from all capital letters to all lowercase letters, and it's fun how the accent color will change to match each issue. The change is intriguing, yet I wonder: Will a new logo really attract younger readers? What do you think of it?