Boston Market is the latest restaurant chain to succumb to sluggish spending. The Golden, CO-based corporation announced yesterday that it will offer a larger discounted menu of 11 meals for $5.
Boston Market joins a list of food chains — such as Subway, Quizno's, and Domino's — that have been promoting meals for $5. The company's chief brand officer, Judy Cantrell, said:
The $5 price point is an important part of the new vernacular in the restaurant industry. It’s become a price point that consumers respond to, and we see an opportunity to increase the quality of choices with our slow-roasted rotisserie chicken meals.
The value menu includes the chain's popular one-quarter rotisserie chicken, classic chicken salad, and rotisserie chicken pot pie, which come with a side dish and a drink. The company will promote its newly-priced menu with a TV commercial and online campaign. Will you try one of their $5 meals?