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Bottled Water Sales Have Fallen

Bottled Water Sales Experiencing a Drought

Last week, I asked you how you felt about boxed water, the latest fad to hit the beverage market. Although many of you were in support of the company's sustainable business model, just as many said you'd rather turn on the tap. It turns out you're not alone: recent studies indicate that consumers are actually turning their backs on bottled water.

WaterAid, an international water charity, found that 63 percent of people surveyed preferred to order tap water — and the number is skewed in favor of women. Another study by market research firm TNS showed sales of bottled water — which climbed in the 1990s and the early part of this century — actually fell by nine percent last year. I find the concept of people returning to tap to be refreshing.

Circumstances like environmental urgency, economic turmoil, and advanced public water systems have made bottled water, at times, seem extravagant, wasteful, and unnecessary. Do you agree? How often do you reach for a bottle of packaged water?


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