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Burger King Apologizes For Controversial Commercial

Burger King announced yesterday that it was revising controversial ads for its Texican Whopper in England and Spain after Mexico's ambassador spoke out against the campaign, calling it offensive. The commercials promoted the Europe-only Texican Whopper, a burger with chili con carne, jalapeños, onion, lettuce, a wheat bun, and Cajun mayonnaise. They featured an American cowboy and a pocket-sized wrestler wearing a cape that resembles the Mexican flag. Jorge Zermeno, the Mexican ambassador to Spain, called the chain's ads damaging to the country's image and its flag.

In a letter to Burger King's Spanish division, Zermeno asked that the commercials be removed from the air because they "improperly used the stereotyped image of a Mexican.” In response, the burger chain released a statement saying it was revamping its campaign: "The revised campaign will focuses solely on the Texican Whopper sandwich and will not feature any characters or the use of the Mexican flag. The revised campaign will be on air and in restaurants as soon as commercially possible.”

I don't find this commercial shocking or surprising, given Burger King's track record of eyebrow raising advertisements, from the recent Sir Mix-a-Lot spot to last year's Whopper Virgins. After watching the video below, tell me: Do you think Burger King made the right move?


Monique-Marie427757 Monique-Marie427757 7 years
I didn't find the commercial offensive, just sounds like people need to lighten up a bit.
caramelqtee75 caramelqtee75 8 years
Can they please get rid of that Sirmix alot commercial - terrible.
CaterpillarGirl CaterpillarGirl 8 years
I love that commercial, hey mexico get a grip.
jhig jhig 8 years
Though the commercial wasn't controversial, the stereotypical image of Hispanic's was in bad taste. A midget mexican wrestler? I mean really. That image speaks volumes of how Burger King see an entire ethnic group. The Mexican Ambassador is right in feeling upset about that commercial. If Burger King wants to sell/promote it's products, how about an message describing the food and not theses "tasteless gimicks". And don't get me started on the Sir-Mix-Alot parady commercial. I mean Why? Why Burger King why?
ElizabethRae ElizabethRae 8 years
tuscanstellina - I don't think this was an American getting upset. It was the Mexican Ambassador.
tuscanstellina tuscanstellina 8 years
Americans are way to sensitive and take things way to seriously. Lighten up!!!!
AmberHoney AmberHoney 8 years
I'm so sick of PC bullcrap I could just spit. Why isn't anyone fired up over the stereotype of the cowboy?
Spectra Spectra 8 years
I actually thought this was going to be about the Sir Mix-a-Lot ad, which I thought was pretty inappropriate. All of Burger King's ads seem to be a little on the edgy side, so I can't really say I'm that surprised.
aimeeb aimeeb 8 years
And the big deal is?
gabiushka gabiushka 8 years
Well, the issue is that in this posted commercial the cape of the wrestler only resembles the mexican flag, but in the printed ad the wrestler appears wearing the mexican flag, and unlike in the US, in Mexico there are laws that protect the ways you can use the image of the flag. A similar thing happened with the absoult vodka ads in Mexico that got americans so annoyed, being that those are an actual part of history.
leslievanhouten leslievanhouten 8 years
Anilem has it right; in Mexico, the image of their flag is a protected symbol. Why don't you do a post on that Popeye's ad with the chicken lady?
hesus christo people are so sensitive!
queenegg queenegg 8 years
I don't get why it's offensive at all. I hate PC.
tlsgirl tlsgirl 8 years
Um, it really wasn't that bad, and as rainydaybleus pointed out, they're stereotyping both characters. I don't see what the big deal is.
sunshinepointe sunshinepointe 8 years
Classic case of taking PC too far imo. I actually found the ad rather dull.
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