Looks like Burger King wants its own piece of the coffee and breakfast pie. The number two fast food chain has become the latest restaurant to enter the on-the-go breakfast market. In an announcement yesterday, Burger King said it plans to offer Starbucks-owned Seattle's Best Coffee in 7,250 of its US restaurants by September.
In addition to hot coffee drinks, the new rollout, which begins this Summer, will also include iced drinks with the option of vanilla or mocha flavor and whipped topping. Pricing for the drinks will be up to the discretion of franchise owners, but suggested prices range from $1 to $2.79. The coffee beverages will be sold all day.Burger King is ditching its BK Joe coffee brand once the Seattle's Best Coffee takes over. In addition to the new drink offerings, "You should expect to see new and improved products from Burger King at breakfast," said marketing vice president John Schaufelberger.
One thing's for sure: McDonald's McCafés, Dunkin' Donuts, Subway, and even Seattle's Best parent company Starbucks will soon face stiff competition. Would you be apt to buy Seattle's Best joe from Burger King?