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Burger King Goes High-End

Number two fast food chain Burger King has been testing a new line of premium items. This includes ribs and thicker burgers, made with grills, batch broilers, and other costly new kitchen equipment.

The fast food chain's decision to move in the direction of higher-price items comes at a time when the casual restaurant industry is struggling. National chains have seen declining sales across the board; Burger King is hoping to capitalize on the industry's market share.

CEO John Chidsey said he wouldn't elaborate further "because some things are still under wraps," but the chain's gourmet menu items could be advertised as soon as next Summer.

Still, Burger King has no plans to lose its value menu. "We work the value for the money equation on both ends of our menu," said Russ Klein, Burger King's president of global strategy.

Does Burger King's new strategy surprise you? Do you think the corporation will manage to draw business away from the casual restaurant business?


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khrystena khrystena 8 years
Not a huge BK fan, although if they brought in a lobster sandwich I would be more for it! MCD's has one on the east coast of Canada (Named McLobster) and it is delish!
AmberHoney AmberHoney 8 years
Yes, but what is the McRib? It's not ribs, there's no bone and heck I'll just eat a salad or go to Wendy's and I'm all for the Bacon Week.
Jude-C Jude-C 8 years
Hell, I'd be happy with a Bacon Day.
TidalWave23 TidalWave23 8 years
I think Yum should do a Bacon week and just post recipes that focus on bacon. I'd be in heaven... :fingerscrossed:
TidalWave23 TidalWave23 8 years
I agree that the McRib can be nasty but like any fast food, sometimes it can be made right and fit to eat other times it can be down-right vomit-inducing. I've only had the McRib twice, and both times it was up to par for me. Still.. I'd much rather stick to my Jr. BACON cheeseburgers from Wendy's.
AmberHoney AmberHoney 8 years
You girls can't be serious about the McRib, that thing is super nasty. Hubby bought one years ago in CA desert town and when I tried to give it to the homeless guy he said I can't eat that crap. True story.
krae85 krae85 8 years
I have never liked Burger King and this new campaign won't change my mind, now mcdonalds is another story..
lawchick lawchick 8 years
Well, ours aren't picky... The big cat has been known to get into anything from cheese straws to gingerbread cookies to fish food!
Jude-C Jude-C 8 years
What is it with cats and cured pork? There's no way they would get that in nature :? Mikey tried some of my ham the other day, and loved that too. *Sigh*
lawchick lawchick 8 years
Y'all my cat even likes FAKE BACON, the vegetarian stuff that smells and tastes like bacon!!
TidalWave23 TidalWave23 8 years
Don't we usually once we get started? :dance:
Jude-C Jude-C 8 years
I was just thinking we totally jacked this thread :ROTFL:
TidalWave23 TidalWave23 8 years
Ya know... I think we deter others from posting in the thread when we take over like this :D Come back everyone!!!!!! Jude C and I want to know your thoughts on High-end BK, Bacon, and Pork-eating Cats!
TidalWave23 TidalWave23 8 years
I'm supposed to hang around for a meeting in an hour but... I might have to "accidentally" have something come up and leave early! :innocent:
Jude-C Jude-C 8 years
Two more hours for me :rant:
TidalWave23 TidalWave23 8 years
....and the end of my work day.
TidalWave23 TidalWave23 8 years
First - He not She. Second - Cat not Human. Trumped and Trumped. I'm ready for a drink... :cocktail:
Jude-C Jude-C 8 years
Wouldn't work, he'd eat all the bacon himself. Plus, he's a cat. He doesn't understand the point of working, when he has me to make money for his food :p
TidalWave23 TidalWave23 8 years
I'm sure you're a proud mama! :) You've got one smart-thinking cat on your hands... perhaps she could work the drive-thru at the Vegas Wendy's.
Jude-C Jude-C 8 years
OMG BACON. :feedme: Even my cat loves bacon, which is weird.
TidalWave23 TidalWave23 8 years
I love love love bacon-wrapped shrimp, bacon kabobs, bacon salad, bacon stew, bacon casserole, bacon soup, bacon bread, bacon cake, bacon brownies, bacon on pasta, bacon and rice, bacon for breakfast, lunch and dinner... Do I sound like Forrest Gump? :nerdgirl:
Jude-C Jude-C 8 years
There needs to be a bacon-and-shrimp cheeseburger, now that I think about it.
TidalWave23 TidalWave23 8 years
:rotfl: See, it IS illegal!
Jude-C Jude-C 8 years
Meetup at the Vegas Wendy's! :ROTFL: Every time I get a bacon cheeseburger, I think, "How many kosher laws can a person break at once?"
TidalWave23 TidalWave23 8 years
Do it! You'll probably see me sitting there with a dozen of those little scrumptious suckers :feedme:
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