Burger King has found itself in the spotlight again after offending a religious group and most recently contemplating major menu changes. The number two fast food chain has upset Hindus worldwide with a new Spanish print campaign that features the Hindu goddess, Lakshmi, sitting atop a meat sandwich with the caption, "A snack that's sacred," in Spanish.
The Hindu religion, which has the highest proportion of vegetarians among major denominations, frowns upon showing meat with a revered goddess, as well as exploiting one of its sacred symbols. Although the Hindu American Foundation has demanded that Burger King pull the ad, so far, BK has declined to comment. Perhaps the chain's executives were focused on other developments. Today, Burger King store operators are voting on a measure to slash the price of its double cheeseburger to $1 this Summer, in an effort to win over competitors' customers — and at a time when top rival McDonald's has been focusing on premium offerings. Last year, rising costs forced the world's biggest burger chain to remove its trademark Double Cheeseburger from its Dollar Menu.
Do you feel that Burger King has made two major missteps, by offending members of a religious community, and focusing on low-end items? Should the advertisement be withdrawn, and an apology issued? Would you be more likely to eat at Burger King than McDonald's if the company offered a $1 double cheeseburger?
Photo by flickr user Neubie