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Burger King to Offer Kraft Macaroni and Cheese

Burger King + Kraft = Mac n' Cheese To Go

I'm usually pretty good at math, but something about that equation looks off. Mac n' Cheese is not usually something I think of when I think of easy to eat, fast food. However we're apparently in new math territory because that equation is true. This week Burger King is offering Kraft-branded mac and cheese in test markets. Although it is meant for kids, it's not going to be marketed directly to kids, seems like the marketers are smart enough to know that adults like mac and cheese too.

The product will be shipped in frozen packages and then reheated in microwaves at Burger King. I guess it'll be nice to have the option, but headed to Burger King just for mac and cheese seems a bit crazy, especially since it's essentially microwaved food. Although it will be a microwaved product created specifically for Burger King.

So, have you seen mac and cheese at your Burger King? Would you buy it if you did?

Source and Source

rascalpotter rascalpotter 9 years
I would absolutly buy it kraft uses this same frozen mac n cheese at almost any popular restraunt that serves kraft brand mac n cheese. And the funny thing is no one knows the difference and personally I would rather but it then make a box at home cause I think it tastes better and I would know considering I eat a box of it almost every day seeing as its my fav food.I think its a great idea!
elysa elysa 9 years
I am a Mac'N'Cheese fan but I can't say that I'd associate it with Burger King. But I do think there are lots of little ones who might like it better than fries.
KAEB06 KAEB06 9 years
lexichloe lexichloe 9 years
I would never order it, nor have I seen it on the menu. Great kid option.
Kaysnowboarder Kaysnowboarder 9 years
You should see fast food nation - you would never go to Burger King or eat processed food again. Disgusting - both products.
thegiraffe thegiraffe 9 years
There's something marketing-technically wrong about this venture. 'Mac n cheese' has a subconscious reference to McDonalds: yikes, BK's main competitor. Why would they risk the customer thinking of the competitor's brand of all things??
x_juicyfruit x_juicyfruit 9 years
Hmm. I haven't seen it, but then again I rarely go to Burger King; not a fan.
MsMO MsMO 9 years
I believe this will taste just like when you go to Applebees and kids order it, it's microwaved but you'd never ever know it, believe my girls can taste that slightest change. I say sure what ever. If they'd do some fried mac-and-cheese like TGI Fridays I'd be all over that.
Lambsauce Lambsauce 9 years
I'm not a fan of BK but my boyfriend loves it, so I'd give it a shot. Now I'm seriously craving KD. I haven't had it in months. Mmmm.
ElleJay ElleJay 9 years
definatley if it was 2 in the morning and i am drunk. taco bell and mac and cheese are my drunk food of choice. Hmm- they need to move the mac and cheese to taco bell...
0danielle0 0danielle0 9 years
I'd eat it, mostly because I don't eat beef or pork, so Burger King is not high on my fast food list. If my boyfriend wanted to go, it'd give me something to look forward to. :P I wonder how big the portions are?
ilanac13 ilanac13 9 years
i'm kind of a dork and i love kraft mac n cheese but i think that there's something wrong with getting it at BK. i know that KFC does a good mac n cheese and that boston market has an even better one - but still i think that there's something wrong there.
LaLaLaurie06 LaLaLaurie06 9 years
uhm, if I wanted Kraft mac & cheese, especially microwaved stuff, I'd just get the microwavable stuff and do it at my own home. Or I'd go to Boston Market. They have really great mac & cheese.
superstar2780 superstar2780 9 years
hmm ... I love mac n' cheese, but I can't stand it after it has been reheated in a microwave!
TidalWave TidalWave 9 years
i guess it makes sense to sell one gross processed food with other gross processed foods. doesn't kfc serve macaroni and cheese (the realer kind)?
MeganConspiracy MeganConspiracy 9 years
100% yes! not as tempting as stouffers or the aforementioned velveeta shells & cheese.... but I will admit that i eat mac & cheese at least 3 times a week...
Fiore Fiore 9 years
Not as tempted as I might be if it was Velveeta Shells and Cheese - a staple in my diet!
ALSW ALSW 9 years
My husband would never eat this - he hates cold Mac and Cheese and he hates leftovers or reheated Mac and Cheese. But I'd go for this in a pinch! (If I forgot lunch or something)
annebreal annebreal 9 years
KFC has been doing mac and cheese forever. And Kraft is probably going to make a better product than them, so hey, whatever. I can't eat BK without getting a stomach ache so it doesn't matter to me.
celebrity_soup celebrity_soup 9 years
i know it seems weird for them to be selling microwaved food thats not theirs, but its still gonna have that same delicious taste we all love! when ur on the go you dont always have a microwave or a stove top to make ur fave mac and cheese when ur craving for it. so i think this is a great idea!
j2e1n9 j2e1n9 9 years
Aw. I love M&C :) Hm. Maybe that is what I will have for lunch today.
HipMom HipMom 9 years
Great, more gross junk food available, woopee :-(
CoconutPie CoconutPie 9 years
I wonder what McDonald's will come up with to respond to this. Also, I would try it. I'm curious to see how frozen then reheated KD tastes like. I always find it tasted really bland the next day when reheated.
ur_momm ur_momm 9 years
P.S. Even tho i just had some KD on sunday, this is making me CRAVE some pretty badly right now.
DreaAST DreaAST 9 years
this is odd to me. no thanks!
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