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Can the McCafe Take On Starbucks?

This Fall, your local McDonald's is going to experience the biggest change in 30 years: baristas. That's right, according to the Wall Street Journal, McDonald's locations nationwide will install coffee bars that serve up cappuccinos, lattes, mochas, and frappes. They will be located at the front, near the registers, and customers can watch their drinks being made; a big departure from the rest of the food prep. In addition to coffee, there is also talk of smoothies and bottled beverages.

Interestingly enough, the McCafe — as it's being branded — has already taken off worldwide, but I wonder how they'll do here. I'm curious to see what happens. As the article states, there's been a bit of a learning curve; not all McD's patrons know what a latte is. However I'm sure once their customers figure it out, they'll be ordering them in no time. What do you think? Is the McCafe a threat to Starbucks?

To check out a video of the espresso machines at work in the test McDonald's in Kansas,

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Source

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