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Can You Judge Beer By Its Taste?

Okay, since we're sort of on the topic of beers, I thought this story would be interesting to share. A new study by Leonard Lee (of Columbia University) had 388 people taste-test two different beers: one regular and one doctored with a few drops of balsamic vinegar. The participants were then divided into three different groups:

  1. Those who knew nothing about the balsamic
  2. Those who were told about the balsamic ahead of time
  3. Those who were told about the balsamic, but after they drank it and before they voted

To see the surprising results of the taste test,

.

Turns out the group who knew nothing preferred the vinegar, while those who knew about the vinegar preferred the plain. Pretty interesting if you ask me. Sounds like balsamic might enhance beers flavor, but that if you know about it you're going to stay away. Apparently we do this sort of thing all the time:

Past research has revealed that knowing the brand or other information about a product can lead to higher consumer ratings.

For instance, Coke is rated higher when consumed from a cup bearing the drink's logo compared with one that is unmarked.

Which leads us to this question: how are our taste buds supposed to know if something is good when our brains are obviously out to foil us?

Source: Fox News

Join The Conversation
celebrity_soup celebrity_soup 10 years
very interesting!
Food Food 10 years
Not sure about the ratio, I'm assuming it was a standard pub pint glass with a "few drops." But if you do try it on your hubby definitely let us know what the results are!
OliverCakery OliverCakery 10 years
What's the ratio to adding the Balsamic? My husband is a beer connoisseur- I'd love to try this on him! **We did an experiment once, by adding food coloring to milk. Two drops of red. The poll was what was added and how does it taste? We had everything from Crushed Peppers (it tasted 'hot') to strawberry extract and that it was 'watered down'! YOUR EYES ARE DECIEVING YOU!!
Mme-Hart Mme-Hart 10 years
Wow, very interesting. I love beer and balsamic...but together?? :? Hmmm lol
cupcake17 cupcake17 10 years
Great info!
chancleta chancleta 10 years
Really interesting. Thanks! I may have to try it.
riva riva 10 years
That's weird..what kind of beer was that? I can't imagine a beer tasting better with vinegar in it. But I know about how your brain can fool you :-) A while ago we had a party and the host bought two different kinds of beer and one was by mistake without alcohol. It was my favourite kind and brand, so I realised after the first sip that something was wrong, but one of my friends who had already had 4 bottles and usually drinks another kind of beer didn't realise it and was acting drunk because he thought he was, that was really interesting! We also had a competition once if people could tell apart different kinds and brands of beer, as it turns out, that is pretty hard, too :-) -- Of all the things I've lost, my mind I miss the most.
Beautifulbarbie Beautifulbarbie 10 years
I can i drink bud light only.
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