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China's Version of an Oreo Is Nothing Like a Real Oreo

Is China's Oreo Really an Oreo?

If you're ever in China and have a strange craving for an Oreo cookie, you're going to be out of luck. According to the Wall Street Journal, back in 2005 Kraft Foods revamped its iconic cookie there, replacing it with four thin crispy wafers, a layer of vanilla cream, thin layers of chocolate cream, and a coating of chocolate. The Chinese weren't keen on eating the traditional biscuit-style cookies, so Kraft — after testing 20 prototypes on consumers — changed the cookie to appeal to the masses.

Before the cookie transformation, Kraft Foods tried to reach out to consumers by creating a brand ambassador program that equipped university students with free Oreos and bicycles clad in wheel covers that looked like Oreos. However these marketing schemes didn't work, and the change became necessary. Now, with the new wafer version, China's Oreo sales have doubled in the last two years.

All of this is totally fascinating to me. It's interesting to see what brands have to do in order to appeal to foreign consumers. I understand adding new flavors and names. But does changing the product completely actually count? Isn't it, at that point, a completely new product? What do you think? Is it still an Oreo even if it doesn't look like a real one?


Join The Conversation
verily verily 9 years
It's still an Oreo, just a Chinese Oreo. Really the only criteria for Oreos at this point is that it's a sandwich cookie. That looks like it would fit the bill but with wafer cookies instead. I can see how the changed style will appeal more. Walking through my local Chinese-centric grocery store, they have like a million different flavors of the wafer cookies.
aimeeb aimeeb 9 years
Spectra Spectra 9 years
If Domino's can sell an "Oreo pizza" that is NOTHING like a real Oreo and they can call Oreo Cakesters real Oreos, then they can call a wafery chocolate sandwich cookie an Oreo if they want probably tastes really similar to a regular Oreo.
sugar_me_sweet sugar_me_sweet 9 years
yeah those oreo cakesters are awesome!!! mcdonalds in other countries serve different items from the us' mcdonalds. companies definitely cater to the mass population.
erinelizabeth erinelizabeth 9 years
It's still an Oreo, just not an Oreo cookie! We have them here in Canada too as a couple others already said. Wafer Stix or something. They're quite good... Oreo also came out with another new product here, some sort of little sandwich cakes? I don't know how to explain them, but they are also good.
Puzzle2397 Puzzle2397 9 years
I'm about to head to South Korea...I wonder if they have them there, too? They do look pretty tasty. And, considering all the different kinds of crazy products just here in the US that bear the Reese's name, for example...I'd still call these Oreos.
Random2 Random2 9 years
It looks like an Oreo cookie sandwich that you can buy here (in Manitoba, at least). They're pretty good.
bluepuppybites bluepuppybites 9 years
It does look good, I'll try anything with the Oreo name on it!
leeluvfashion leeluvfashion 9 years
Not an Oreo (although it does look yummy,lol.)
CoconutPie CoconutPie 9 years
We have those wafer Oreos here in Quebec too. They're good and taste a lot like the normal ones.
cvandoorn cvandoorn 9 years
It looks good! I'm pretty sure you can still get the round looking oreo's in China. Just go to an upscale super market where expats shop.
Marci Marci 9 years
That actually sounds better than the traditional Oreo to me. Yum!
kiddylnd kiddylnd 9 years
It's not an Oreo. It's a Kraft brand, Oreo-type wafer cracker.
Lianna Lianna 9 years
Yea Karen, while I was reading that I was thinking 'haven't I seen a million commercials for these already?' ... maybe it's not in the states yet
FoxyJo FoxyJo 9 years
Dang!! How do you guys do the smiley icons?? I suck!
FoxyJo FoxyJo 9 years
FoxyJo FoxyJo 9 years
The wafer looks YUMMY!!! =P~ ~JO~
gabiushka gabiushka 9 years
It is whatever the company wants it to be.
karen-f karen-f 9 years
I live in Canada and supermarkets here have that wafer oreo. it's lighter to chew if you know what I mean. Oreo itself is hard to bite into when it's not dipped in milk, I find.
dolceproserpine dolceproserpine 9 years
It looks better than the oreo here in the 'states!!
onabanana onabanana 9 years
It tastes pretty much th same. I just got back from China a few days ago and someone was serving them at one of the meetings.
ilanac13 ilanac13 9 years
i think that it's still an oreo - even if it's not exactly the same. we have to remembre that some cultures have different tastes for things, and the premise of this new version is still relatively the same. kind of like a kit kat though right?
kiwitwist kiwitwist 9 years
it still looks good but I am surprised they would change it. Why not just make a new cookie?
Berlin Berlin 9 years
well it isn't an oreo anymore lol! it's actually one of those sugar wafer cookies in chocolate, covered in chocolate. If it were just an oreo stretched out and covered in chocolate, that'd be one thing (then it'd be like their special edition ones that they sell here during holidays) but nah, it's so not an oreo anymore..which does not mean that it can't be equally tasty!
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