Chipotle [1] has announced plans to open a burger chain [2] with the same customizable experience. Chris Arnold, a spokesman for Chipotle, says the company is currently trying to trademark the name "Better Burger." This would be the third experiment for Chipotle, as it already has ShopHouse [3] (Asian fusion) and Pizzeria Locale [4]. According to Bloomberg, Chipotle sales dropped 26 percent in February due to the E. coli outbreak, and it appears all the free coupons we've received this March, in the mail, via text [5], and through the Guac Hunter [6] game, aren't enough to incentivize customers to walk back through Chipotle doors. An all-new burger chain could help customers see Chipotle in a whole new light.
Image Source: POPSUGAR Photography / Anna Monette Roberts
Are You Excited About Chipotle's New Burger Concept?
YES! I want mine with everything on it.