This holiday season, Costco shoppers can breathe a collective sigh of relief: Coca-Cola products will be back on shelves Monday. Last month, after a surprisingly public pricing squabble with the world's largest soft drink maker, the wholesale club stopped ordering Coke, Diet Coke, Sprite, Dasani, VitaminWater, Fresca, Odwalla, and all other Coca-Cola beverages from stores nationwide.
"Our sign that we had in stores everywhere basically said it all — 'Until we can provide our members with these products at competitive prices and provide our members with value, we are not prepared to sell it,'" Costco CFO Richard Galanti said. "We're now going to sell it."
Considering Costco's market influence, I knew there would be a quick resolution, and I'm glad it has come in time for most of the month's holiday parties. Are you excited to hear that Coke will be back on Costco shelves?
Source: Flickr User paulswansen