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Cooked Clothes: Love It or Hate It?

Designer Kean Etro has just created a unique line of "Cooked" shirts. His collection, which is called The Harvest Style, encourages folks to enhance their stained clothes instead of throwing them out. Think of his designs as tie-dye with a modern, organic, and foodie twist.

There are three different styles: Blueberry (blueberries, sugar, blueberry juice over a white shirt and baked at 330F for 40 minutes), Coffee (which is a crisp white shirt soaked in six liters of coffee for eight hours, then hung out to dry), and Salt (white shirt layered with coarse cooking salt for 40 minutes at 350F).

While I think the concept is fun — not to mention a way to keep a stained LWD or tuxedo shirt in play — I'm not sure I'm keen on the result. How about you, would you cook your clothes?


Join The Conversation
oh-cecilia-baby oh-cecilia-baby 9 years
Meike Meike 9 years
No thank you.
Jude-C Jude-C 9 years
These clothes scream, "Hi! I just had a major accident in the kitchen!"
amber_castaldo amber_castaldo 9 years
No thanks, maybe if I was experimenting in junior high and this was the only way I would look different.
katie_c katie_c 9 years
sounds pretty lame to me. first of all, blueberries are way too expensive to blow on a shirt like this. second of all, has the designer considered the fact that likely the clothes will retain the fragrance of the dying process. a full-on coffee-scented shirt will reek!
x_juicyfruit x_juicyfruit 9 years
HonestMuffin HonestMuffin 9 years
Looks like cheap tie-dye... and even nice tie-dye is tacky.
lilmiracle lilmiracle 9 years
what would be a persons "need" to wear something so rediculous?
Lovely_1 Lovely_1 9 years
That is just plain WERID!!!
celebrity_soup celebrity_soup 9 years
not cool lol
CaterpillarGirl CaterpillarGirl 9 years
oh puuleaze spare me. rip those suckers up and make cleaning rags you will get more use out of them.
Rancher'sGirl Rancher'sGirl 9 years
Wow, I've been wearing haute couture for decades, lol!:) How about that!:)
silver4 silver4 9 years
If I couldn't wash out a coffee stain on a white shirt, I might try to dye it a uniform coffee color. But I'd probably use a real dye!
kia kia 9 years
I like the using natural dye aspect of this project and keeping clothes to wear when you might throw them out. I don't like the "tie dye" look of the blueberry though. The salt could be cute.
emalove emalove 9 years
aimeeb aimeeb 9 years
What the...
RosaDilia RosaDilia 9 years
too much work, just spill it on yourself and let it dry.
ilanac13 ilanac13 9 years
wow - i'm with the majority - i don't really see the point in this - and i wouldn't want to wear it.
ccsugar ccsugar 9 years
Would anyone seriously wear this?!?
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