Skip Nav
Recipes
20+ Hot Toddy Recipes to Keep You Warm and Cozy This Winter
Recipes
Give Your Holidays a Much-Needed Kick in the Pants With These Booze-Tastic Cocktails
Crock-Pot Chocolate-Nut Clusters
Edible Gifts
The Dessert You Never Knew Your Crock-Pot Could Make
Difference Between Heavy Cream and Whipping Cream
Cooking Basics
Heavy and Whipping Cream Are the Same Thing . . . Right?
Holiday
Stop What You're Doing — Disneyland Has a Chocolate Churro For the First Time Ever, and It's Crazy Good

Denny's Targets Young Adults with Rockstar Menu, Allnighter Program

Denny's Strives to Hit the Late-Night Sweet Spot

2009 has been a rough year for casual dining, with many restaurant chains struggling to stay afloat. The solution proposed at Denny's? Become friends with the cool kids. Denny's, a 24-hour eating establishment with a reputation as a family road trip pit stop, is attempting to transform itself into an all-night hotspot for young adults.

With the onset of its Allnighter program last year, Denny's began its metamorphosis into a night-owl oasis, blasting rock and country from the hours of 10 p.m. to 5 a.m. The company also started offering a Rockstar menu at night, hawking dishes like burritos designed by Good Charlotte and a country-fried steak combo created by Rascal Flatts.

The payoff has been meager with late night traffic increasing by only 5 percent. Still, the chain continues to promote its newly-minted image to college campuses, in hopes that schools will consider changing the names of existing locations to "Allnighter" and offer the restaurant's Rockstar menu. I haven't hit up a Denny's since my last road trip, but I'm curious to know if any of you have checked it out. Does the new late-night Denny's lounge seem to have an edge on the competition?

Photo by sun dazed

From Our Partners
Star Wars Movie Memorabilia
What Is Denny's Star Wars Movie Menu
Selena Gomez Puma Collection 2018
Selena Gomez's Coach Holiday Campaign 2018
Halogen x Atlantic-Pacific Collection at Nordstrom
Yara Shahidi's Tory Burch Bag
Michael B. Jordan New Face of Coach Menswear
Kylie Jenner Adidas Falcon Sneakers 2018
Serena Williams Denim Collection 2018
Puma’s Muse Street Maia Sneaker
Kardashians' Calvin Klein Campaign Fall 2018
Katie Sturino x Bruna Malucelli CoEdition Collection
From Our Partners
Latest Recipes, Menus, Food & Wine
All the Latest From Ryan Reynolds