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Despite Recession, Americans Still Prefer Top Shelf

Yesterday model and actress Molly Sims announced the interesting results of the 2008 National Survey of American Cocktail Culture, Attitudes, and Trends. The survey — conducted by — asked consumers about their drinking perspectives. Steve Wallet, VP of Diageo, which sponsored the survey, summarizes the results:

Our focus on cocktail culture continues to expand, prompted by pop culture influences like "Sex and the City," an increased awareness of quality brands, and bartenders with skills rivaling chefs — all making our choices of where to go and what to drink even more integral to Americans' lifestyles.

The study revealed that 58 percent of Americans are willing to pay more for top shelf brands. Birthdays are the number one reason to toast, followed closely by vacations and job promotions.

Guess what the most popular drink of the Summer is? The margarita! Do you agree with the findings? Do you order top shelf liquors at bars? Is the margarita your preferred Summer cocktail?


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