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Despite Recession, Americans Still Prefer Top Shelf

Yesterday model and actress Molly Sims announced the interesting results of the 2008 National Survey of American Cocktail Culture, Attitudes, and Trends. The survey — conducted by — asked consumers about their drinking perspectives. Steve Wallet, VP of Diageo, which sponsored the survey, summarizes the results:

Our focus on cocktail culture continues to expand, prompted by pop culture influences like "Sex and the City," an increased awareness of quality brands, and bartenders with skills rivaling chefs — all making our choices of where to go and what to drink even more integral to Americans' lifestyles.

The study revealed that 58 percent of Americans are willing to pay more for top shelf brands. Birthdays are the number one reason to toast, followed closely by vacations and job promotions.

Guess what the most popular drink of the Summer is? The margarita! Do you agree with the findings? Do you order top shelf liquors at bars? Is the margarita your preferred Summer cocktail?


Join The Conversation
sfprgirl sfprgirl 9 years
I like that SATC is being referred to as an influence on almost every aspect of life. And I thought it was just affecting my wardrobe!
shoneyjoe shoneyjoe 9 years
Spectra, the coffee filter will only remove sediment and particulate matter. An activated charcoal filter like a Brita will remove dissolved impurities as well.
jennjennnbubba jennjennnbubba 9 years
If you want to enjoy your drinks and not get a nasty hangover, top shelf is the only way to go. Besides, with all the corners I cut during these most trying of times I should be able to at least enjoy a real, nice drink!
kythera kythera 9 years
Yes, yes, and yes. I love margaritas and my husband and I only drink top shelf brands like Grey Goose Vodka. Delicious stuff! I also like a cool bar to go to, yeah the run down Budweiser selling bars are fun once in a while, but nothing makes you feel rich like a bar that has a great atmosphere and bartender. 8)
Fashion Fashion 9 years
Cheers Molly! (Love her hair) ;)
Spectra Spectra 9 years
I filter my vodka with a coffee's kinda ghetto, but it works. It gets rid of some of the impurities so I can buy the cheaper stuff.
bronzebeauty719 bronzebeauty719 9 years
definetely only order top shelf...not only is the taste significantly better but you are less likely to get a hangover :)
MindayH MindayH 9 years
It depends for me - if I am out for more than 3 drinks - then ususlly I order, whatever. But happy hour for a drink myabe 2, I go for the good stuff
mondaymoos mondaymoos 9 years
shoneyjoe! What a BRILLIANT idea!
shoneyjoe shoneyjoe 9 years
The only time I specify a brand is when I'm drinking gin, which has far too much taste variation. And even then, I order Bombay gin - not Sapphire. So it's not even like I reach for the premium shelf. I probably would for scotch, but I don't order scotch when I'm out. As for home consumption or purchase, it's super easy to make rotgut vodka taste like the premium stuff - just run it through a brita filter 4 or 5 times (or more). Take care not to use the same brita you use for your water though.
soulight soulight 9 years
The only time I order top shelf is when it's a martini that's infused with a flavor such as vodka that's been shaken with strawberries which is what I drank during our last girl's night out to see Sex and the City.
SugarCat SugarCat 9 years
I agree with you, mondaymoos. I had the stoli with soda the other night, wouldn't have ordered it otherwise.
dcfashionista dcfashionista 9 years
Margaritas are ok but I like the flavored kind like peach, watermelon, or mango. I do love a nice mai tai in the summer.
mondaymoos mondaymoos 9 years
The margarita is my preferred summer cocktail (though I enjoy PLENTY of others), but I can't relate to ordering top shelf unless it involves me doing shots or drinking with ice/a splash of water. If you're going to cover the taste with mix-ins anyway, why buy expensive?
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