Skip Nav
Starbucks Iridescent Cold Cup
Food News
When Starbucks's New Venti-Sized Iridescent Cup Calls, You Answer
How to Freeze Bananas For Smoothies
Cooking Tips
A Better Way to Freeze Bananas For Smoothies, Banana Bread, and More
Chicken Pot Pie Soup Recipe
Chrissy Teigen
Chrissy Teigen's Chicken Pot Pie Soup Belongs in the Soup Hall of Fame
Food News
Starbucks' New Holiday Tumblers Will Have You Saying, "Halloween, Who?!"
Food News
M&M's Just Unveiled a Hazelnut Spread Flavor, and It's a Decadent Dream Come True

Dessert Trends on Instagram

How Viral Dessert Trends Are Taking Over Instagram

Dessert Trends on Instagram
Image Source: Jars by Dani

It's almost impossible to scroll through Instagram without coming across a photo of mouthwatering sweets. New confectionary creations are introduced what seems like every single day, and social media facilitates the hype. But what is it about creative desserts that make people so obsessed?

The infatuation with this type of food goes beyond an insatiable sweet tooth; it also makes a statement. It's a declaration that says, "Yes, I've been there, and here's the tempting proof." The desserts that tend to go viral are pure innovations — crazy combinations like macaron doughnuts and anomalies like rolled ice cream. Posting a photo of the latest dessert trend on your social media feed is like being an early adopter of technology; it shows that you are cutting edge and adventurous. POPSUGAR even has a show, Eat the Trend, that's dedicated to this cultural movement.

Nowhere is the viral dessert movement more palpable than on Instagram. Finding the latest and greatest treats is easier than ever, with geotags and hashtags providing instant information about where to find the hottest new spots and how others are engaging with them. Some even argue that Instagramming food makes it taste better.

Tessa Gluck is a food blogger who posts endless photos of tantalizing desserts on her Instagram page. Some of her posts are original photos she's taken herself, but many are from others who submit their snapshots to be featured on her profile, which has over 195,000 followers (and counting). "I see a photo that I think fits my theme, and I repost and give picture credit. Once I repost a picture, that photo ends up filling my followers' feeds, which essentially starts the trending process," Tessa said.

World-renowned chef, restaurateur, and Food Network star Giada De Laurentiis has witnessed the impact of social media from the inside. "Social media has put food — and the food industry — front and center, and it has created a whole food culture all on its own," she told us.

From the looks of it, the viral dessert culture isn't going anywhere. And as the weather warms up, we can't help but wonder what new crazes are going to emerge. Keep reading for the story behind all of the dessert trends that should be on your bucket list.

From Our Partners
M&M's Hazelnut Spread Candies and Chocolate Bars 2018
Blake Lively Comments About Double Standard of Wearing Suits
Target Halloween Candy 2018
Heinz Mayochup Available in the US Announcement 2018
Olive Garden Chocolate Pumpkin Cheesecake
White Chocolate Peanut M&M's
Pioneer Woman Instant Pot at Walmart
M&M's Peanut Flavors Contest 2019
Chili's Apple Margarita September 2018
Best Kids' Meals at Disneyland
Mickey Mouse Birthday Cake Oreos
Small Quote Tattoos
From Our Partners
Latest Recipes, Menus, Food & Wine
All the Latest From Ryan Reynolds