It's almost impossible to scroll through Instagram without coming across a photo of mouthwatering sweets. New confectionary creations are introduced what seems like every single day, and social media facilitates the hype. But what is it about creative desserts that make people so obsessed?
The infatuation with this type of food goes beyond an insatiable sweet tooth; it also makes a statement. It's a declaration that says, "Yes, I've been there, and here's the tempting proof." The desserts that tend to go viral are pure innovations — crazy combinations like macaron doughnuts and anomalies like rolled ice cream. Posting a photo of the latest dessert trend on your social media feed is like being an early adopter of technology; it shows that you are cutting edge and adventurous. POPSUGAR even has a show, Eat the Trend, that's dedicated to this cultural movement.
Nowhere is the viral dessert movement more palpable than on Instagram. Finding the latest and greatest treats is easier than ever, with geotags and hashtags providing instant information about where to find the hottest new spots and how others are engaging with them. Some even argue that Instagramming food makes it taste better.
Tessa Gluck is a food blogger who posts endless photos of tantalizing desserts on her Instagram page. Some of her posts are original photos she's taken herself, but many are from others who submit their snapshots to be featured on her profile, which has over 195,000 followers (and counting). "I see a photo that I think fits my theme, and I repost and give picture credit. Once I repost a picture, that photo ends up filling my followers' feeds, which essentially starts the trending process," Tessa said.
World-renowned chef, restaurateur, and Food Network star Giada De Laurentiis has witnessed the impact of social media from the inside. "Social media has put food — and the food industry — front and center, and it has created a whole food culture all on its own," she told us.
From the looks of it, the viral dessert culture isn't going anywhere. And as the weather warms up, we can't help but wonder what new crazes are going to emerge. Keep reading for the story behind all of the dessert trends that should be on your bucket list.