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Diet Coke Turns The Big 2-5

In early 1980, with Jane Fonda leading the home video exercise craze, 20% of all American adults preferred diet sodas to regular. Dominated by the then popular diet soda called Tab, Coke saw an opportunity to move towards a new market. On today's date, July 9, in 1982, Diet Coke was introduced in a $100 million ad campaign. The head honchos over at Coke knew what they were doing and with an extravagant New York City gala launch, they had guests instantly hooked on the new diet soda. Diet Coke was a huge sensation and by Christmas time it had grown to be the third most popular soda after only Coke and Pepsi. Today Diet Coke is the most popular low calorie beverage in the world, served in over 61 countries. It has developed a crazed, almost cult like following with addicts drinking up to as many as 12 Diet Cokes a day.

mwmsjuly19 mwmsjuly19 10 years
I prefer Diet Pepsi. But happy b-day anyway, DC.
LaLaLaurie06 LaLaLaurie06 10 years
diet coke is older than me by almost two years. who knew?
tickintime tickintime 10 years
Happy Birthday Diet Coke!! I'm not much of a coke/pop/soda drinker but if I do drink them it's usually a coke product!
CamillaCat CamillaCat 10 years
Oooohhhh I love me some diet coke! Can't get thru the day without a couple of these....I'm bad bad bad haha
cageyme cageyme 10 years
25/day?! I can't drink more than 1-1/2 in a single day without getting jittery and twitchy! I know because I've tried.
UrbanBohemian UrbanBohemian 10 years
Happy Birthday Diet Coke! My family goes through 12-Packs of you by the week! *throws confetti*
crispet1 crispet1 10 years
Wow, 25, huh?
Kaciegrrl Kaciegrrl 10 years
MMMmm, love me some DC. And it's the same age as me! :)
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